The use of diverse elements leads to the creation of a robust brand identity that makes a Business More Marketable
Brand identity or brand personality is crucial to the success of your business. There are plenty of businesses out there that are immensely successful only because they have created the right brand identity. Their products are not necessarily the best, but their brand generates the kind of excitement that leads to more customers. Customer loyalty towards a business, in large part, is a result of the branding efforts of that business. And, these branding efforts are given the added fillip by a brand identity that projects credibility, passion, excitement and all round value.
As a business owner you want your customers to perceive your business and its products and services in an extremely positive way. The brand identity is a reflection of the business, its mission, its values and impacts the way a customer looks at the business. One of the important qualities that a brand identity should have is that it should be able to last forever. No doubt, forever is a long time and the identity will go through various revisions over time, but the base of the identity must remain the same.
A brand identity is made up of various elements, which ensure its relevancy over a long period of time.
Before creating the brand identity, you will need to put in place certain brand guidelines that are going to form the basis of your branding efforts. Your brand identity will revolve around the parameters defined by these guidelines. These guidelines will help build and protect the brand and allow you to adhere to the highest standards while creating an identity for your brand. They will also enable the development of an effective brand strategy, brand architecture and overall brand management. A successful brand identity is made up of all the guidelines, which also determine how the identity will be projected across various mediums.
Almost 90% of your brand identity is a product of various visual devices. For many, the brand identity of any company is synonymous with visual images. One of the most important visual devices used for building a brand identity is the logo, which is essentially a symbol that stands for the brand and its identity. Other visual devices that also act as able contributors for the creation of a visually impressive brand identity include business stationery, brochures and anything and everything that can visually represent the business.
While many of the other visual devices come together to support the brand as a whole, it won’t be wrong to say that for all intents and purposes, the logo is the brand. The brand identity is wrapped inside the logo. It’s important to note that the logo acts like the identity card for a business. People might not remember the name of the company, but they will definitely remember the logo. A logo does not explain what the business is all about, but creates an identity for a business that is both recognizable and memorable.
A brand identity is also made up of a branding slogan that says, in a nutshell, what a particular business is all about. These taglines usually appear right below the logo and are short and crisp. After a logo, it is the tag line that creates a lasting impression in the minds of the target audience. If the logo is a visual identification of the company, the tagline is a very short summary of what the business does and what it stands for. Not every tag line resonates in the minds of the readers and writing one that makes an impact requires a whole lot effort and a highly creative bent of mind. The tagline must be such that, a person reading it can remember it effortlessly without actually realizing that he/she has made a mental note of it. Over time, a tag line must form an immediate association with a particular product or a service.
It’s not everybody who can make use of these diverse elements to perfectly ensure a powerful brand identity. PLAVEB is an experienced web design and development company that also offers specialized services to help create an effective brand identity for a business. The team of experts at PLAVEB has all the knowledge and expertise necessary for the creation of a successful and immensely identifiable brand identity.