While many internet marketers do succeed in building website traffic after months of relentless efforts, the rate of failure is remarkably high. Many internet marketers are novices in the field who do not possess full knowledge and experience in search engine optimization and often resort to black hat tactics (keyword stuffing, link farms, hidden texts, etc).

Effective and efficient SEO strategies involve using white hat attempts as also using innovative methods. One such method for improving the volume and quality of web traffic is through blogs and social networking sites. Internet marketing through blogs has spread gradually over the years. There are many professional blog hosting firms and social networking sites that can help internet marketers in fulfilling their goals. Blog hosting services come with the promise of a simple yet effective solution to the problems faced by internet marketers.

All internet marketers have to do is to become members (of course for a small fee) of such blog hosting companies, whose services often include the combination of various SEO strategies. By doing so, they guarantee the members to rise through the search engine rankings and benefit from the heavy increase in traffic. In addition to providing a range of tools to members to help them succeed, blog hosts also offer live training and other resources that are intended to guide the members on the fine points of SEO and internet marketing. Building links to social networking sites is another powerful strategy to build web traffic. Such sites have enough content and media sharing network which internet marketers can exploit.

If the findings of a new research are to be believed, web users are now more and more focusing on only a small number of sites and friends on the Internet. According to another study published two years ago, it was found that a little more than half of British web users frequently visit six or fewer sites. This means just as people form exclusive clubs and elite groups in the real world, they will tend to replicate the same pattern when using the World Wide Web and will try to create exclusivity. If true, then this trend will make users' attention one of the rarest commodities on the Internet have strong brand identity.

Does this mean that the Web has reached its saturation point and that web users are becoming ‘selective’ day-by-day? It has been long established that people rarely read all the sites they visit. They just browse or scan the pages and then leave. With the information technology advancing at a very fast pace, a futuristic vision also envisions that the users will try to minimize the hassles of visiting irrelevant sites and ‘customize’ their search patterns based on their needs. This calls for the further studies on the behavioral patterns of the web users.

If this trend continues, despite the increasing amount of information being posted each day on the Web, it may change the strategy of online marketing companies, and their marketing campaigns are likely to be more successful in the near future if they are able to generate a feeling of exclusivity among customers. And those who manage to convince you to part with a lot of money in exchange for being exclusive, feeling different and feeling part of an elite group are the ones that are going to make it.