With the commencement of the article publishing on the internet it has led to several changes in the field of writing. Press Releases which were the forte of only journalists and usually written for press media is now used for various other purposes on the internet. Now-a-days press releases are written for providing online information. However, with this kind of popularity of press releases it has become necessary to have a write-up that is attractive and fetch readers, for instance here are some of the important points to take care of while writing an attractive press release.

• Pick up a Relevant Topic- it is necessary that the topic of the press release should be such that it interests the general public as well as the concerned professionals. For giving the write-up an effective title, you can relate the personal scenario of your company with a wider perspective. Let’s say you wish to notify the people about your current increase in the turnover then you must try to make it more compelling by including the general relevant information about the area of your business.
• Proper Distribution- there are number of sites for publishing press releases and the website you choose for publishing matter a lot. Make wise decision while choosing a website and also in distributing your press releases to those same websites. There is a variety of the niche or topic specific websites for press release make sure that you use the site that is relevant to your niche field so that it can attract pool of audiences.
• Spend Time on Details- press releases always require specific points of information and therefore, it is inevitable to obtain these details prior to writing a press release. Generally this information consists of name, phone number, address of the company, a concise description regarding the company and so on.
• Optimize your links- it is pretty much obvious that the press releases are written and published to build up inbound links. Generally, the published release has the link to the company’s website or probably the company would have distributed the release on their website as well. This will enable you to get more traffic and quite useful from the SEO perspective. However, one thing you need to take care of is that you use the relevant keywords that can aid the SEO.
• Keep up your credibility- the market has some really tough competition and there is absolutely no place for poor quality. Therefore, it is essential that you maintain the credibility of your writing by not having single grammatical error and put your original content.
Blog Category 

Brand Development



Post Comment

Ever since its inception, the internet has been one of the most powerful instruments in the hands of mankind. There is nothing that can replace this phenomenon called internet and that gives us the reason to salute the people who made a big difference in the world of internet by offering their best knowledge and skills to enhance this phenomenon day by day. The following is the list of pioneers that have made all the difference in the way we use internet today.

Larry Page and Sergey Brin-

these are the two great minds behind our Google Inc. Both of them have acquired their PhD’s from Stanford University. They first launched their website for Stanford with google.stanford.edu as their URL and later looking at its potential in 1997, they turned it to Google.com that we use so often now. Both of these geniuses are amongst 26th rank on the world’s richest people list of Forbes.

David Filo And Jerry Yang-

once again the Stanford University bright stars steals the show with their amazing master minds. These two great individuals are the proud creators of Yahoo! Inc. both of them were studying electrical engineering when they teamed up at Stanford. Yang began with the listing of the web pages on the internet with the name “Jerry’s Guide to the World Wide Web” which was later on made Yahoo! the initial URL of it was akebono.stanford.edu/yahoo.

Bill Gates-

the ever so popular Bill Gates require hardly any introduction for his contribution to the world of internet. He is the Third richest man in the world and a chairman and founder of Microsoft Company. Though this company was founded jointly by him and Paul Allen, Bill Gates has developed it much too far than that. If there are these many huge numbers of people using the internet then it is due to Microsoft’s unique feature of including IE with its windows software.

Steven Paul Jobs-

he is the co-founder, chairman, and CEO of Apple Inc. Steven Paul along with Steve Wozniak created the first ever commercially successful PC in the 1970’s. It was he who saw the first commercial potential of the mouse driven GUI i.e. Graphical User Interface in the 1980’s. After resigning from Apple Inc. he founded NeXT and is also one of the largest individual shareholder of Walt Disney Company.

Mark Zukerberg-

he is one of the most charming and admired youngster who has taken over the whole world with his amazing social networking website Facebook. He is a graduate from Harvard University and has the credit of becoming the youngest billionaire in the world. He is now the CEO of facebook and makes several important decisions about the company.

Bram Cohen-

he is the one who invented BitTorrent and is the co-founder and developer of BitTorrent. The achievement of this man can be summed up in a single line that BitTorrent has made life easy. He is also a co-founder of CodeCon and co-author of Codeville.

Mike Morhaime-

he is the president and co-founder of Blizzard Entertainment which is the leading video game developer company situated in Irvine, California. He is the master mind behind the creation of World of Warcraft, which the most popular video game is played online.

Jimmy Wales-

find everything about everything on the online encyclopedia i.e. Wikipedia. Jimmy Wales is the mind behind this great online encyclopedia that is popularly used by all these days.

Chad Hurley and Steve Chen-

watch the latest and the oldest video on all topics and subjects on YouTube but did you know the founders of this wonderful website? It’s these two lads who founded this video sharing website.

Jeff Preston Bezos-

he is proud founder of the most widely popular shopping website, Amazon.com. it is one the established names for buying and selling any commodity right from pin to a car.

Shawn Fanning-

this man is the inventor of Napster which became the first ever peer to peer file sharing platform. Shawn Fanning is a software programmer and he developed Napster while he was still studying in Boston.

Pierre Omidyar-

eBay is another most popular commercial website on the internet however, the distinguishing feature of this website is that it a market place for online auctions. This genius wrote the source code of eBay while he was just 28 years old in 1995.

Jack Ma-

he is the founder of the website Alibaba which is basically dealing with a China-based business that serves internationally. He founded this website in 1999.

Craig Newmark-

he is the inventor of Craiglist which has 14.1 million page views each month. Craiglist.org it is a website that is a centralized network communities for featuring free advertisements and forums.

Matt Mullenweg-

Had WordPress been not there many of us would not have the cool blogs that we have today. The credit for creating WordPress goes to this man he invented the core of WordPress at the age of only 19 years. He is also founder of Automattic and a spam fighter called Akismet.

Thomas Anderson-

It was MySpace that created the hustle on the internet first of all for social networking. He is the founder of MySpace.com a popular social networking hub along with Chris DeWolfe.

Garrett Camp-

StumbleUpon is one of the unique websites for social bookmarking that opens the world of websites to discover and share with friends. The creator of this website is none other than Garrett Camp.

Linus Torvalds-

he is a software engineer from Finland who started with the development of Linux kernel. He is now the chief architect and project coordinator at Linux kernel.

Jon Postel –

Jonathan Bruce Postel has immense contributions to the development of the internet. He is an editor of RFC (Request for Comment) document series and he also administered the internet assigned numbers authority till he died. In fact, even an award of internet society’s Postel Award is named after him. He is the master mind behind the survival of the internet since 1969 to this date.

Caterina Fake-

the most popular photo sharing service on the internet Flickr.com was co-founded by her along with her husband Stewart Butterfield. He has been involved in the social software, personal publishing and online community and has also joined Creative Commons’s board of directors in 2008.

Stewart Butterfield-

he was the General Manager of Flickr in 2005 and is also awarded with TR35 award. It is an award given to under 35 years old people for their innovation that has stood in the top 35.

Marc Andreessen-

he is the founder of the first web browser that was popular in the beginning called Netscape and the company was called Netscape Communications Corporation. He is also a well known entrepreneur, multi millionaire software engineer and has also written Mosiac as a co-author.

Jack Dorsey-

he is an American software architect and business person who created Twitter. Twitter is now one of the most popular social networking sites that is used by all for staying in touch with their friends, business partners and so on. Dorsey is the chairman of Twitter while Williams, co-founder took the position CEO.

Sir Tim Berners-Lee-

however, last but definitely not the least important man in the world of internet is Sir Tim Berners-Lee. If he had not been then probably none of the above geniuses could have existed. he is the father of the World Wide Web. It was he who first ever successfully established communication between HTTP client and server through the internet along with the help of a young student staff called Robert Cailliau at CERN. Sir Berners-Lee is also the founder of World Wide Web Consortium (W3C).

iPhone is one of the SmartPhone that is remarkable for its technical abilities. Ever since the phone was introduced, people enjoyed operating and using its various features including the facebook access. With the new iPhone 3.0, facebook is on the verge to come out with its mobile social networking version. The version is not yet out but the app has already been submitted to Apple. This amazing facebook app includes lots of features that will make the iPhone users get a complete experience of facebook on their phones itself.

The Novelty in the App:

• The iPhone also gets a fresh home screen as the app’s home screen is a 3 by 3 grid of squares. The home screen of the app gives you access to news feed, profiles, friend’s list, chatting, inbox, requests, pictures, and lot more.
• The app also includes some of the things that were not really possible on the iPhone 2.5 version. The app is inclusive of watching Youtube videos; it will give access to your favorite pages, RSVP to events, show you birthdates of friends and much more.
• One striking feature would be that there a phone icon will be displayed on the screen while checking the friends list, hence if they have entered their number, you will be able to call them or text them directly from the screen.
• The news feed is similar to that of the old version. However, there is a modification with photo management as you can now zoom in your pictures and can also edit and delete photos from the facebook photo albums.
• In short this is a must have app for all the facebook lovers as it gives faster accessibility of it on their iPhone to all their favorite pages. In fact, the app is so powerful that it can definitely replace the browser experience with this amazing experience on the mobile phone.

Social media sites have changed the whole methodology of doing business as it has added a lot many innovative features in carrying on the business. Social media sites are undoubtedly the best place to find prospective buyers or customers. But the question is how? It is an established fact by now that if you simply promote your products and services then instead of attracting new customers, you end up repulsing them. So then, how to attract the prospective customers? The simple key to this is by finding the people who might share the similar interest with you regarding personal or business choice, and how to do that? Here’s it.

First and foremost way is by finding people who might be interested in your products or services. Google can again come at the rescue however; the only prerequisite is that you give proper search query to Google. For instance, if you are owner of music store and looking for the people on Facebook with interest in Michael Jackson then all you need to do is “site: facebook.com/people michael jackson”.

Now that you already have a list of people who are interested in Michael Jackson, you can easily establish contact with them and sell your product or service as you are sure that these people would definitely be interested in it.

However, the given example is only for facebook but you can have several such similar Google Operators for other social media sites. Let’s just look at some of the ways to search what you are looking for on the most popular social sites:

For searches of your niche in Linkedin:

• site:linkedin.com inurl:in “web designer expert”

Facebook

• site:facebook.com/people “Michael Jackson”

Flickr

• site:flickr.com/people “@gmail”

Twitter

• site:twitter.com -inurl:statuses -inurl:status “social media marketer”

MySpace

• Sit:profile.myspace.com inurl:myspace inurl:fuseaction “go to ca state”

YouTube

• site:youtube.com/user “software developer”

No matter whatsoever technological advancement we may achieve, one fact would always remain and that is ‘Content is King’. Whether it is a blog, website, or any other medium, content is required and it is of no use to have content that does not compel the readers to read the post. So then, how to write content that is persuasive enough for the reader merely giving information or sharing knowledge in the article will not help you fetch large number of readers. Here are certain ways that make it much more interesting for the readers to stick to your post.

Write Something Uncommon- this trick really does wonders for you but your obvious question would be how to find some uncommon topic as everything is commonly talked about these days? Well the answer to this is simple. You can write something that is uncommon for you to write on your blog. If you try and write up something that is against your normal kind of style or topic of writing then it will surely appear to new to your readers and thereby fetch more attention.

Add Visual Image- people will appreciate if your post is accompanied with a relevant but an attractive image in your content. This will instantly give charm and attractiveness to your post and gain attention of your readers.

Tickle Their Humor Veins- all knowledgeable and informative post can be dull and boring for the reader whereas a tinge of humor can work magically for compelling your readers to read your posts. Humor clicks cord with everyone and wit can win over hearts of many. So why not try it on your posts as well.

Use Various Mediums- the technological advancement has lead to several useful mediums which can be easily applied to increase the strength of readers. Try to put some relevant video of a movie clip or a song that is related to the topic. You can also write a post on the video itself that you prefer to put on the post. This will be interesting and new for the reader as well as interactive.

Leave Enough Space for Readers to participate- the simple rule that allow others to voice out their opinions is nothing new. Everyone would like to share their own views regarding a topic therefore, try to make the post as interactive as possible and ask for their reviews and comments as well. This will notify the readers that you value your readers and wish them to express their feelings and thoughts as well.

Use Metaphors- Metaphors help you to establish relationship between two objects in an easy way and hence, enable you to explain your point of view in better way. This is also easy for the readers to understand as your thoughts are knitted with examples and similar illustrations.