With the current economic slowdown, no wonder that you don’t wish to have low ranks on the search engines. A higher rank on search engines is one of the hopes for getting more online business. So then, why not to have a website designed in a way that is SEO friendly? The introduction of web 2.0 technology has made a deep impact on the way web designers and developers make websites. There are basically two ways of designing website, either with the usage of tables or with the use of DIV based CSS format.

Each method and activity has its own advantages and disadvantages, let’s just first look into the pros and cons of both the methods. Thereafter, we will discuss in the article which method is better for SEO.

Advantages and Disadvantages of Table:

• Table format is simple to use and also easy to implement in comparison of the CSS (div). There are several tools such as Dreamweaver and Microsoft FrontPage that enable the user to create tables with comparatively less labor. This method also overcomes the compatibility concerns of cross browser as it supports all browsers including the old ones.
• On the other hand, the disadvantages of this method are that tables are not as flexible as the CSS (div) layouts. The tables have lengthy codes and therefore, it does create problems for the developers to find bugs in it. The web pages made with tables are more time consuming while submitting the content.

Advantages and Disadvantages of DIV:

• The website designed with this method has several benefits such as it downloads faster as they are light weighted and renders quickly on the web browsers. The websites made using
  tags possess small file size and it is also a good process to compress the webpage whenever there is high web traffic. Hence, it saves the bandwidth. Since, there is only one CSS file it is easy to make any changes on all the web pages and saves a lot of time.
• On the other side, the disadvantage is that the designers must have good understanding of CSS coding skills. Proper validation of the CSS properties is necessary as they might be interpreted differently on different web browsers. Therefore, it becomes necessary to follow W3C standards while doing CSS coding. This is more time consuming for a developer as they need to be very careful while coding.

Which Method is SEO friendly?

The CSS (div) method is SEO friendly because of several reasons such as:

1. First of all the optimizers can use the Meta information as Google uses complex algorithms.

2. Secondly, it is easy for the search engine crawlers to crawl through the CSS coding as it is compact and clear. Thus, it makes the work of the search engines easier.

3. Since the crawlers can read the content and the coding easily and quickly, the chances of fetching more traffic towards your website increases.

4. You can also make structure flexible as per your needs in backend

5. Another major benefit of CSS to SEO is that the downloading time of the web page is decreased. The page size of the web page decreases as the CSS coding is quite compact.

Here, are some of the points to consider while designing an SEO friendly website. Hope this helps.

Gone are the days when there was a need to submit your website to search engines for getting the SEO work done, with plethora of search engines coming into existence this is no more required. Bing is one of the most popular search engines of Microsoft that has recently made a mark in its field. Since Bing has many unique features, it also requires you to perform the SEO work in a unique way too. Here are some of the tips to gain high page rank on Bing.com

1. First and foremost requirement is to have a title that correlates to the subject of your website. However, one of the striking features is that Bing allows you to do link out also and it does work in the favor of your website unlike with Google.

2. Bing expects good amount of content on the websites. So enjoy high page rank with good content.

3. The older the domain registration the better it is for getting higher ranks on Bing. Bing does look into the details of the domain registration and generally domains that are older gets better position than the new ones.

4. HTML codes that are well formed are welcomed by Bing. Therefore, it is a must to ensure that all the paired tags are closed and confirm that the links open on the correct webpage. Make sure that there are no broken links otherwise the MSN Bot will not index your website appropriately and this will definitely lead to low page ranks.

5. This point is a must, if you have redesigned your website; never forget to redirect the old page URL with the new one. This is a must setup the webpage’s new URL so that the people visiting to the old page can directly go to the new website and hence provide you with more visitors.

6. Your website must be able to let the MSN Bot to crawl your website, therefore, check that it is allowed to crawl your website.

7. Make use of Robots.txt or tags to control the MSN Bot crawlers just as you do with other crawlers. This file will enable you to prevent certain confidential pages from being crawled by the crawlers.

8. While designing or redesigning the website make sure that you use DIV based structure rather than table based structure.

9. Beware! No malicious software should be there on your web page. Be keen that you don’t have link to web pages that lead to a malware or possess malicious content.

10. Last but not the least; keep the URL static and simple. This is because a URL that keeps on changing frequently is difficult to index as link destinations. Also a static URL will allow the user to remember and bookmark it.

Designing a website is undoubtedly a daunting task but more than that it can be a lot more difficult to redesign a website. Redesigning a website involves the designer to consider several factors in mind and with the rise in online marketing, it is even more important to redesign the website keeping SEO in mind. SEO (Search Engine Optimization) requires websites to be of a certain standard so that the desired results can be achieved on the search engines. Let’s just Look at some of the points that you must bear in mind while redesigning the website from SEO point of view.

1.) Make Sure that 301 redirects are in Place- You definitely don’t need to be an Einstein for knowing this but still I need to mention it as the first essential point here. Whenever you change the URL of your website, you must place 301 redirects from the old URL to the new URL.

2.) Include Analytics Code on Every Page- most of the times, people forget to add analytics code to each page, however, this is crucial and must not be forgotten as this will provide you with information of what is going on your website. If you want to close your eyes about what's happening in new website then no there is no need to check, simply install Google analytics code.

3.) Robots.txt and Sitemaps- These two component play a very vital role in the SEO this is because the Robots.txt notifies the search engine crawlers to not to crawl a certain page for the search engine results. Updating your new site with robots.txt and sitemaps will enable you to view your new site structure.

4.) Update Google Adwords- Before the site goes live it must be tested that the adwords tracking code still works on the new website’s pages. Google adds tracking parameters onto the URL and therefore, to track the activity within adwords it is necessary to update it.

5.) Review the conversion endpoints- Google Adwords has a certain conversion code on certain pages of your website and therefore, if you are using Adwords for gaining traffic then before the website goes live make sure that the new pages also contain that same conversion code.

6.) End to end test- this is one of the most important activity to perform when redesigning your website, a complete end to end test. It really doesn’t matter the amount of testing you have done previously but you definitely need to do this task again and may be for the last time before uploading your new website.

7.) Ranking reports- make sure that you prepare your ranking reports prior to redesigning and after redesigning as this will give you the fair idea about the success of your redesigning.

Hence, here are the essential points never to be missed while redesigning your website especially from the Search Engine Optimization point of concern.

LAMP is a technology that became a lot popular in the early 1990’s as the technology allows the user of the web browser to execute program on the web server. The full form of LAMP is Linux, Apache, MySQL, and PHP/Perl. Linux is an operating system while Apache is a web server, MySQL is a database management system, and the PHP or Perl or Python are the scripting languages.

The combination of all these allows a user to run a program on the web browser with ease. The designers of all these open source programs did not really make all these keeping this combination in mind, but the combination has become popular by itself as it is cost effective and also because it is ubiquitous.

Any website designer who wishes to have a high quality of PHP and MySQL or pgSQL web applications with convenience and at low cost then LAMP provides the best platform for it. Several of the custom designed e-business solutions are made on this ultimate combination of LAMP. This has made it the most famous and widely used open source combination. PHP can develop dynamic websites that is data base driven; therefore, it can be used for making e-commerce websites or any other websites through this unique combination.

LAMP is thus a very reliable and widely used web application and development platform that is freely available. It is a platform that enables the user to develop and deploy simple as well as complex database driven websites on the server. Several noteworthy advantages of LAMP are that it is low costing, reliable, scalable and secure web applications. The best part about this technology is that it can be used for websites of all kinds whether large or small.

Novel technological advancement is always welcomed by all and so is the case with CMS as well. Content Management System is one of the best technologies available these days for maintaining the website. It is this system that has enabled even a layman to manage and organize the content of the website without any technical knowledge. CMS is basically a software program that adapts to all kinds of websites and helps in organizing the content of the website. It is very useful software for all the website owners as they can make the content of their website very interactive through this software. The software is a specially a boon for the owners of an e-commerce website as they can easily make changes or addition in the products and their description and prices at anytime with this software.

There are various Open Source CMS available in the market. Let us just look at some of the most popular and reliable CMS software that would fit as per the requirement of your website.

• Joomla- this is one of the most popular CMS system in the market these days. Joomla has the ability to handle big and small websites both with same efficiency. Generally the corporate use these for intranet and internet communications. The reason for the popularity of this software is because of the unlimited dimensions that it can provide to the user with the availability of modules. Since the software is an open source the users get most of the modules available for free and this gives the user an immense and endless possibilities for add on. There are ready modules for RSS feed, polls, and several other features too; hence, it is the most flexible and comfortable software for the owners of all kinds of websites.
• WordPress- this is also a perfect example of the OS CMS as it offers some of the most complete features to the website owner. The software is unique as it is also a system that can be utilized for publishing blog. WordPress can support one web blog per application. However, security can be at risk with WordPress at times, but yet it is undoubtedly a powerful software to use as it offers several features like it backs up pingback and trackback features, it is also popular with widgets and themes. All these are the most happening features to be used in the present days.
• Drupal is another popular content management system that can be used for large scale political websites or for small accounts. The software is well equipped with multiple features and can be used for several functions like multiple user accounts, customizable layouts, RSS feed, flexible account privileges, internet forums and so on. The software is written in PHP and runs from any computing platform with the web server or a database. The core modules of this software includes forums, comments, polls, multi-level menu systems, advanced search functions, user profiles, multi-site support, multiple user content creation and editing and so on. Drupal is the most convenient and preferred software of all for the users and this explains well its popularity throughout the world.

After knowing all the distinct qualities and features of the various popular CMS, you can now easily decide which one will suit the best for your purpose. Each CMS offers various and different features and functions, therefore, choose the one by bearing your requirement in mind.