The mobile website design is the most promising platform for several consumer driven companies. The number of mobile phone users in the world is more than 2.4 billion and out of that nearly 30% of users surf the internet on regular basis. This is the primary reason for the increasing popularity of mobile website development in fact, many people predicts that the internet browsing will be leap over the usage of the internet browsing on the desktop. A large number of WAP mobile users browse the internet on mobiles but are often faced with the difficulty of improper display and loading of the website.

A mobile website involves special designing and development procedures. Here are some of the points that you need to bear in mind while making mobile website.

The most primary requirement that one needs to understand is that the web browsing on the computer and the mobile phone have huge difference. Therefore, you need to design a special website so that your customers can have a better accessibility of your website on the mobile phone. For this websites must be set on W3C.

One of the things to avoid for making good mobile website design is to not use tables in the layout as this will not look good on the mobiles. CSS gives maximum compatibility there the mobile website made on CSS layout is better.

A mobile website can be made better with the usage of XML or XHTML coding and the character encoding set being UTF-8.

Always take into consideration that the mobile phones are available in different sizes with various sizes of screens as well. Make sure that your design is such that it works on most of the screen sizes.

The maximum size of mobile website page is 20 kilobytes and therefore it is better to fit all the content including pictures in that size. This also makes it a challenge for you to include all the important information about your business and products is presented on top the page itself.

Most of all, take care that you design your website such that it is worth the money that the mobile users are spending for surfing your website.

Inventory management is one of the most crucial things in the e-commerce field. Before getting on with inventory management in detail let us just look at its meaning.

What is Inventory Management?

As defined by several reliable sources it is “Procedures that govern how supplies are received, stored, handled, and issued.” Wikipedia defines it as “Inventory is a list for goods and materials, or those goods and materials themselves, held available in stock by a business. In accounting inventory is considered an asset.”

Why is it Important?

Ecommerce is a business heavily depended on the commodities for sale, stocks of the commodities and so on. All these things can be translated into money for the businessman. Management of these goods or commodities is the crux of inventory management. It is hence an integral element for successful online business. A well balanced inventory helps the business owner to keep on rolling the sales without running out of stock. All the items that are displayed on the e-commerce website are definitely stored somewhere physically by the business owner. This storage of the products would result in to several other issues such as:

• 1. Storage cost
• 2. Insurance
• 3. Taxes

All these issues need to be well maintained so that it does not crop up any problems in the business. Hence, taking care of the inventory becomes very essential for smooth running of the business. All these factors also directly affect the pricing of a particular product. Thus, keeping a track of inventory is very much essential.

Now-a-days inventory software is available in the market for easy management of the database of inventories. The primary factor behind using efficient software is have a good grip over the management of the inventories in the less amount of time. It helps in maintaining proper accounts of details such as the quantity of goods stored, purchasing dates, and records of the sales and so on. Hence, it is inevitable for the E-commerce website owner to have well equipped software for running business smoothly.

Google local search is being compared to a GPS as it finds out your location by tracking IP and showing you the local results for your search. This much more advanced step from Google and even better enough for the businesses and companies. The fact that local search results are displayed before the organic search results gives local search an upper hand and hence, it is quite crucial to submit the details of your business location to Google for getting to the top swiftly.

Setting up a local Google search can be done in easy steps as follows, but there again if you wish to top amongst your competitors then here are some must to do steps to follow:

• 1. First of all you need to submit your business details to Google Local Business Center, the details such as name of the company or business, its physical address, the phone numbers and other contact details.
• 2. Secondly make sure that you include your Keyword and company name in the field asking for name of business/company. You can either use your keyword as the name of the business or add the keyword with the name of the company for acing in the local position.
• 3. Thirdly have the name of the city also mentioned with the keyword in the title of your website.
• 4. Enter the full physical address of the company or the business along with the zip code and contact numbers. It is better to write the address and zip code in the text format rather than graphically as it becomes easy for the crawlers to crawl in the text.
• 5. The next step plays a very crucial role in getting you to the top of the local Google search results. It is to submit your website and business details in the popular local directories of the targeted country or local area. For ex. If you are targeting US then you should submit your business details to yellow pages, local.com, usa.info, merchantcircle and so on.
• 6. If the above step is crucial then this one’s for sure much more pivotal for getting to your desired position. It is to request your clients or customers to post the review about your company or service in the local directories where your business details are displayed. The biggest advantage of this is that the Google crawlers do go through the reviews posted in the local directories and fetch it from there to display it on your local listing in the review section.
• 7. One of the most important things to remember is that you should submit the website in the same category in Google Local Business Center as well as the local directory. Google will definitely match your business details along with the details of your business in the local directories.

Having given out all the points, it is necessary for you to know the biggest advantage of this activity. Google local search results will get you better chances of getting business and most of all it will save you from blood sweating organic ranking activities of SEO. This is because your competition for the ranking will be limited to the local area only.

We all know the importance of the content on the website for marketing and other purposes too and I don’t wish to go blah blah... over it. However, there are certain points that many copywriters miss out especially the fresher. The following article will just enable you to catch up on some of the best tips to write a copy that will make you achieve your goals.

First and foremost thing is to write a copy according to the company’s status. A copy written in accordance to the company’s image will enable the reader and the customer to know exactly the standard at which the company works. It is also true for the content that after reading it the customer or client develops an expectation regarding the company’s product and services. Therefore, it is necessary for the copywriter to write it up according to the brand image of the company or the product.

Secondly, the website copy must be long lasting. What I mean by long lasting means the copy should be such that it makes a good first impression on the reader and leaves a long lasting effect on them. A viewer generally forms an opinion within the first 2-3 minutes regarding the content or website or company or services and products. Hence, the key is to hit the iron when it’s hot. Right kind of beginning will make the reader interested and hence will create a long lasting effect.

Third secret is that no one likes to venture in the dark. This means that, mention clearly in your content regarding the product and give them the complete information on it. Do not take it for granted that the people already know about your product or service. Also let the audience know the outcome of following the call to action. Proper directions and showing them the easy to do it way will help in increasing the rate of conversion.

Fourth secret to abide by for great content is do not make it sound to the audience like some dollar bill is approaching them. This might draw them away from you instead of attracting them towards you. Do the marketing of the product but in such a subtle way wherein it does not seem so.

Fifth and the final secret are to write in a language that can be understood easily by your target audience. For instance, the beer ads will generally be in a lingo that is easily understood by the in takers. You can prefer to write more sophisticated content if the audiences you are targeting are well qualified professionals. But a little friendly approach is required when dealing with any home product as the target audience is generally house wives.

Hope this helps and bringing these changes will surely lead you to success.

Google is a search engine that began in 1996 as an assignment by the two bright students of Stanford university, but ever since then it has grown to become of the most powerful companies. Today, Google Inc. is the highest earning company on the internet and it has emerged as a dominating company in its field. Besides, this there are plenty of facts about Google that are less know to the public. Here is the list of some of them:

• 99% of Google's annual revenue is obtained from Adwords.



• The 2008 advertising revenue of Google was $21 billion.



• 1.35% of the US' Adwords advertisers make up 80% of Google US ad revenue.



• Adwords was previously known it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium.



• Google's pricing mechanism where the winner pays the runner up's price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away.



• In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories.



• In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense.



• Google's query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns.



• Although it doesn't like to talk about using user data, Google cross references everything. "We have temperature data, weather data, and queries data, so we can do correlation and statistical modeling."



• In the last 10 years Google's latency has gone from 1000ms to 200ms.



• In the last 10 years Google has made seven major re-architecture changes.



• Compared to 1999 Google's index is now 100x larger but they update it 10,000 times faster.



• Google catalogued its trillionth web page in 2008.



• To translate one sentence Google does a million lookups in a multi-terabyte data structure.



• To punish itself for artificial link inflation (paid links) Google penalized itself in 2009 by lowering the PageRank of its Japan domain from PR9 to PR5.



• Since January 2009 Gmail regularly beats YouTube in market share by US visits and is the 2nd most popular Google property.



• The 3 largest traffic drivers for Gmail are Google, Facebook — and Yahoo! Mail…



• To encourage developer teams to move to new servers Google uses auctions where teams bid how many extra computers dedicated to their service it would take for them to move; the lowest bidding team wins.



• In 2007 Google announced it will award $20 million to the 1st private team which builds a robot — and puts it on the moon.