Search Engine Optimization has become an inevitable activity these days and it is one of the essential parts of all online business. For successful organic SEO, we generally call Content as King. We come across lot many article that discuss about quality content but let’s just have a look at what is regarded as quality content according to the SEO standard.

No Duplicate Content- It is necessary to understand the meaning of ‘duplicate’ according to the SEO perspective. Normally a content that is copied from other website word to word is called duplicate. This is certainly true for SEO as well but it tends to go in to further than this. Any content which is original but if it is present on several pages of the same site then it is also considered as duplicate content. It’s like different URL’s for the same web page content. Many a times this happens accidently by website owner but most of the times it a mistake committed by website owners just to add more web pages to their website.

Search Engines index only one page incase if the above mentioned duplicate content is present on multiple web pages of the website. Suppose if there are 5 web pages on your website but all of them have got the ditto content then only one web page will be considered by the search engine. Therefore it will not be indexed as individual page but will be clubbed as one and there goes your golden chance of getting good SERP (Search Engine Result Page).

Another problem with this kind of duplicate content tactic is that one has no clue about which web page has search engine indexed. This will give Search Engine a hand over your website and in short, it can rule your website at least till where the page ranks are concerned. As we all know that page ranks are a life line for SEO. Any issue of this sort can cause severe damage to the impact of entire organic SEO practices such as directory submission, article submission and many more SEO efforts.

Secondly, a duplicate content is also opposed to the terms of service of most of the Search Engines. Hence, if they find that the content present on the website is duplicate then it can penalize your website and therefore provide you with no SERP or worst list you in their blacklist.

The key to successful SEO is hence to publish originally written content on all the different web pages of your website so that all the organic SEO efforts do not go in vain. So now you know the right kind of content that you need to have good SERP.

So you have set up a good combination of graphics and content on your website, but have you thought about the colors that you use on it? No. then you must because colors are as important part of your website as the graphics or content. Believe me the colors you select for your website design makes a lot of difference.

Colors have a deep impact on the moods of people. There are few colors that have certain effect on a person and invoke particular emotions in them and as we know, emotions can be dangerous when it comes to business! It is scientifically proven that colors have different effect on people’s mind and can evoke feelings such as happy, sad, relaxed, excited, angry, or scared. Therefore, its obvious that anything that can have such deep impact on people is an important factor to take into account while creating website design. Frankly, an unprofessional color may also ruin your company’s brand image too.

Let’s just look at the kinds of colors and their qualities. The colors can be distinguished in three kinds according to their quality:

Neutral colors-

• Black is one of the neutral color and it signifies power, elegance, and sophistication.
• White is a standard color for denoting purity, cleanliness, hope and much more. It is a neutral color that is very popular.
• Gray is the color that shows reliability and is most preferable for business attires.
• Brown color represents natural simplicity just like earth.

Warm Colors-

• Red is vibrant color is associated with two very opposite emotions. It is a symbol for anger and violence as well as color of attention and love. It signifies lust, passion, and enthusiasm as well at times.
• Orange color represented as a sacred color in some cultures and is considered as an energizing and harvesting color.
• Yellow is a color that again symbolizes varied emotions. It can represent dullness at times whereas warmth as well.
• Pink is the color usually denoting feminine but it also symbolizes innocence and romance.

Cool Colors

• Blue is a cool color that is widely used professionally as it is very soothing to the eyes. It also represents trust and intelligence.
• Green is again a color with wide denotation like it symbolizes greed and jealousy but at the same time it also represents wealth, growth, and money.
• Purple is considered to represent royalty from a long time. It also stands for creativity and the lighter shades of this color also represent romance.

Web designer needs to select the colors for the website keeping the business and the qualities associated with colors both. The websites generally follow the three main color schemes such as single color scheme, complementary color scheme, and contrasting color scheme. All these color schemes can create different impact on the viewers and hence, it must be chosen wisely for website designing. There are in total 216 colors that are known as web safe colors but the web designer must use only the colors that look good and also should be eye soothing and comforting so that the viewers stick on to it for a longer time. The colors used on the website also have an impact on the legibility of the content of the website. Therefore, make sure that appropriate colors are used on the site.

New Year’s is time to share gifts and surprises and Google has surprised the whole wide world in their one move. Google have given surprise gift to all the websites by displaying Google PR (PageRank) update.

The usual Google PR updates are made regularly every 3 months but as a surprise gift it has shown the PR updates within a span of just 2 months. This is sure surprise gift and one of the most precious gifts in the beginning of New Year for all the website owners and web masters.

According to the records an update in the page rank had already occurred end of October 2009 and therefore, all the web masters and search engine optimization experts were expecting it to happen only after 3 months as usual i.e. end of January 2010.

So Now is the time to ahead and check your page rank and add up to your merriment of New Year.