Websites are used in diverse contexts in the current existing world. The usages of websites have been doubled for last few years in online business and for social interactions purpose. Concurrently, web development tools have also augmented to execute the rising demands and to make the web development simpler and easier. For the generalization of the web development, developers from all over the world are using new techniques known as LAMP technologies.

Originally the LAMP is a group of technologies used by the developers for the website development and other web development work. LAMP stands for Linux (OS) - it helps the person to work well by offering all possible installations in consideration of operating system such as multi-user environment and security without any limitations, Apache (Web server) - it works to deal requests and offer responses after understanding the requests what they mean, MySQL (database management system or database server) and PHP Programming language as it works for running the server side application by programming.

Using the concept of grouped technologies was generalized in early 1990s according to web thinkers and the reputation of LAMP is not just because of all these technologies working well for each other or they are suitability matching for each other. But, the reason for the popularity is because of low purchase cost and all the components of these technologies exist everywhere or it can be accessed easily from everywhere. Moreover, all these technologies in the LAMP are open source technologies.

Components of the LAMP are well-liked globally and also in the field of web application development. All these technologies are freely accessible on the internet.  It helps in developing cost effective database driven websites. Rising competition has resulted in to costly website development services. But uses of LAMP architecture have increased productivity due to low cost of web based software development services.

Ecommerce website design have taken rise in the last few years and developers from countries such as US, UK and rest of World have adopted the LAMP architecture for developing cost effective eCommerce websites for rising requirements of the clients.

Traditional desktop application incorporates a diversity of features and functions and Rich Internet Applications (RIA) is the technology, which offers the features of desktop applications. Rich Internet Applications (RIA) technologies having the power of traditional desktop applications, by using this technology the strong user interface, transmitting of useful process to internet clients, and protecting bulk data on application server can be added. The premium feature of Rich Internet Applications to provide secure environment, which is commonly known as sandbox as well it works without installation of software. 

Under Rich Internet Applications technology, for the communication purpose with the user, operation of a client-side engine will be offering diversity of new features like rich user interface, increased receptiveness, good client server balance, reduced workload of web server, easy movement of data from client to server, and better network efficiency, etc. For the upgrading of functions the Rich Internet Applications can be used in diverse other techniques such as XML and XSLT with JavaScript, XHTML, and CSS. This execution can help to boost the user interface.

In the modern world of online business RIA technologies are being used for the different business processes, it is used for the generalization of different complex business methods and procedures such as data analysis, registration processes, online shopping, etc. Plus RIA technologies can be installed for the accessible web applications to develop the functionality by added HTML pages. Formation of Rich Internet Web 2.0 Applications is very much productive by using some of the Rich Internet Applications technologies such as XML, Ruby on Rails Framework, Macromedia Flex, AJAX, and Microsoft Silverlight etc.

Competition has increased in online business environment for the exclusive arrangement of products and services. Masses from all over the world, looking for web design and development services to boost online presentation and functionality according to their specific requirements. Using this technology user can promote more influencing and pleasing online business environment as well as customer satisfaction. For the customized use of Rich Internet Applications there are diverse web development companies which are providing solutions to their clients globally. Professional approach always helps in finest operation of the technology for the development of business processes.

With the advent of INTERNET, access to information has become faster and easier. Searching for information through INTERNET has become so easy that it is like child’s play. Just clicking search button people can have millions of pages of information and it is easy for anyone to get any information from INTERNET. Many of us wonder that how Google decides which website to feature at first position and which on at the bottom of the list.

How Google picks website for top position in the search engine, is it the calculation or it is more likely that the website is more important than the other websites? Or the web pages can give the best and correct information that people longing for and how they are listed in order of inclination? The answers of all the above questions are Google Page Rank.

Google Page Rank act as calculator and calculate the vital web page. The web page with highest number of link gets higher rank and position in the search engine. So it is important that you make your website more visible to the surfers and convert them as permanent visitors, by doing this you will have more money in your bank account. The procedure of calculating page rank was invented by Stanford University and the license of this method is taken over by Google in exchange of billion of money. The page rank is referred by the symbol ‘PR’.

The Page Rank is work out by systems of votes. The current page will not be pretentious by the vote you casts for another page. But the addition of web pages will affect the page rank of the current ones. It is not ranked allotting to the content on your website. PR (A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). This equation calculates a page’s Page Rank.  In the equation ‘t1 – tn’ are pages linking to page ‘A’, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. The links on the page plays an important role.

Suppose there are two pages, A and B, which link to each other and neither have any other links of any kind.

• Step 1: Calculate page A's Page Rank from the value of its inbound links
• Step 2: Calculate page B's Page Rank from the value of its inbound links, the calculations over again using the new values and the results will be more precise, but we will always be using imprecise values for the calculations, so the results will always be mistaken. Each time produces slightly more accurate values.

In recent years, we can see ourselves surrounded by countless gadgets.  No one goes to library for information, but they just use their gadgets to get all sort of information. Thanks to Internet for making each one of our lives faster and easier. The Internet has changed our lives. People mostly depend on Internet for minute information that is required in their daily life. You must be wondering that how search links have managed to arrange and maintain billions of web pages. How they choose the placing of the pages? How they choose the significance of each page. Google has answered to all these queries by acquiring license from Stanford University of Page Rank.

Page Rank is counted on website as per how many links a web page can have with other pages and that to quality of your web page is also considered. PR (A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). This equation calculates a page’s Page Rank. In the equation ‘t1 – tn’ are pages linking to page ‘A’, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. Google Page Rank algorithm ‘distributes’ is recognized PR across all of the outbound links. If a web page has a PR9 and 1 link then the website link will get a fair amount of PR value. But, if you have 100 links on a page, then each link will only get a fraction of the value. So, we can wrap up that a link from a page with PR4 and 5 outbound links are worth more than a link from a page with PR8 and 100 outbound links.
The Page Rank of a web page that links to yours is significant but the number of links on that page is also vital. Page Rank counts every single page on your website to assign a page rank. In conclusion, page rank can be a main factor to improve your website’s rankings in Google search engine. In return it gives spotlight to your website, makes everlasting visitors and money in your pockets.

To boost your website PageRank, you can consult Organic SEO Company. You need to make sure that your website should be optimized for Google using white hat SEO tactics for long-term results rather than following black hat SEO tactics which may banned your website in Google search engine.

Google's PageRank (PR) is one of the most wanted after, and yet misinterpreted, web page attributes. PageRank, named after one of the founders of the Google search engine, Larry Page, was the pioneering foundation that the Google search engine was built on. The theory was that a link from one web page to a web page of another website was in concentrate a vote for that page. The analysis was that webmasters would only link to web pages that they thought were appealing and of value to their viewers. Google applies number of inbound links and based on this calculation determined where to place that page on the search engine results page. Google carried out a method to calculate the ranking of each page on the internet.  This method is known as Google Page Rank algorithm.

Google has acquired special license of Page Rank patent from Stanford University. Google Page Rank works on algorithm. All the web pages are given numerical value on the scale of 0-10 and consequently the rank is given to the web pages. Through Page Rank the significance of web page is perceived. It someway depends on the number of links a page consists. It works on the principle of the clicking of the mouse on different links to reach a particular page. The Page Rank is denoted as ‘PR’. A vote is counted when you click the hyperlinks of the current page. It does not influence the page rank of the page you are in. The more votes you have the greater is your page rank would be.

HOW IT IS CALCULATED?  

For example, consider four web pages - X, Y, Z and S. If the three web pages are connected with the fourth web page, then they would each have a page rank of 0.25. PR(S) =PR(X) +PR(Y) +PR (Z) and if Y has link to D and S to all the three, then PR(X) =PR(Y)/2+PR (Z)/1+PR(S)/3. In general the page rank value of any web page can be seized by the following equation: That is, if we indicate the set of pages linking to Pi by Bi. There also exists a condition of a user dumping clicking at any point of his surfing, so a damping factor ‘d’ is generated which is calculated as follows: If N number of documents are available PR(X)=1-d/N +d(PR(Y)/L(Y)+PR(Z)/L(Z)………)

WHY PAGE RANK?

To launch you in the world of Internet, good page rank is important. If you want more number of surfers on your website, it can be a major factor in the marketing strategy; or else your website will lagged behind and will be out of visibility and reputation. Maintaining good page rank is a key to get successful and enjoy profits instantaneously. Search results will highlight your website on the top of the list of continuous web pages and permits users to go through your website without any trouble. The number of links also matters to gain an eye catching page rank. If your website has suitable information, links and page rank, success will knock at your doorstep.