3 Landing Page Errors That will Take your Website Down, Way Down
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Your landing page can help boost conversions and at the opposite end of the spectrum can also lead to increased bounce rates. It all depends on how you design the landing page and whether you are able to avoid mistakes that can destroy your landing page’s efficiency.
So what are these mistakes to avoid, so as to design a profitable landing page for your website? Let’s take a look.
If you want a conversion, you need a call to action, but if your landing page doesn't have clearly defined call to action buttons or images, it won't be able to convert the way you want it to. You need a landing page that is clearly focused and should have a focal point of interest that all visitors are attracted to. This focal point could have an image, a catchphrase or something else. But, it must be able to persuade the visitor to take a call to action.
A design that makes the website visitor think about what it is saying, doesn’t make the necessary impact. This means you are actually leaving everything to chance and nothing is clear. Remember, a website doesn’t have a high conversion ratio because of luck. It is only if your objectives are well defined and your landing page offers information that not only makes the necessary impact but also allows the visitors to make an informed decision that it has the most chance of converting.
There are cases when businesses absolutely need to have a form on their website’s landing page. But, the problem is that sometimes they go overboard with the number of form fields. Now, not many people are going to have the time and the patience to answer an endless series of questions, especially if they think that certain question are personal or have no bearing on the products or services sold by the business.
Think about it for a second. If you were asked to a fill a form that had fields that just go on and on, would you take time out to fill it up, especially if you were visiting the site for the first time.
This is a crime that needs to be avoided at all costs. Imagine a landing page of a website that sells pizzas, which doesn’t have an image of a pizza. This is just an example, but there are plenty of websites out there that have made such errors. This doesn’t mean that they haven’t used images on the landing page, what it means is that the images were irrelevant and not aligned with the purpose of the website. This is one of those mistakes that is not easily forgiven by website users.
So, these are three mistakes that will end up making your landing page a failure and a big failure at that. So keep them in mind while designing your landing pages and make sure that you don’t fall into these pitfalls.