Apple is in the news again – this time, for the launch of the next installment of the iPhone, which it calls the iPhone 5. Needless to say, millions of Apple users, fans and industry experts are gung ho about this device, more so, when industry reviews claim that it is the best smartphone available on the market currently.
As can be imagined, the launch of any new device by Apple, is followed by expected events, and you don’t need to be a keen follower of the market dynamics to predict these events. They take place like clockwork, whenever Apple launches a new device.
Let us take a look at some of the expected events, which unfolded following the launch of iPhone 5.
• The New iPhone Was Hailed As The ‘Next Big Thing’ In The Smartphone Market
I am sure that by now, the new iPhone is being hailed as ‘the biggest thing that ever happened to the smartphone market’. Don’t be surprised, this is something that occurs every time Apple launches a device be it the iPhone or iPad or something else.
What happens is that both Apple and the media, coin words like ‘revolutionary’, ‘innovative’ and the likes for the new device, which creates excitement amongst the public. Additionally, Apple also advertises the features on its official website addressing them with impressive images and adjectives. Everything that helps brand it as the next big thing in mobile technology is done and done to perfection.
I am not saying this practice is wrong, but it is something that has become expected practice although some of the smartphones already available on the market might already have these features, which Apple claims to be a breakthrough technology. This takes us to the next point.
• Fandroids Will Criticize It And Compare It With Android Smartphones
As expected all the features of the iPhone 5 have been dissected and analyzed by ‘Fandroids’ and have been compared to the existing premium Android devices available on the market, and “expectedly” have been found wanting. Yes the larger screen size, 4G LTE connectivity, the dual core processor and everything else has been compared to death, but as far as ‘fandroids’ are concerned the features offered by the iPhone 5 are already available on Android based smartphones?
Loyal Android users waste no time in deriding the new iPhone.
The fact that the new iPhone contains features already there on Android devices, means the ongoing battle of sorts between Android fans and Apple fans on various blogs, websites and forums (as always) has been reignited.
• Big Impressive Statistics To Woo The Users
Apple was expected to and in line with these expectations presented impressive statistics at the iPhone 5 launch. For instance, it presented, ‘feel good’ facts like:
o The growing number of iPhone users over the years
o The market shares of iPhone
o The sales figures of iPhone
Such statistics always help Apple re-establish itself as the top seller of smartphones and woo the users.
• There Will Be Endless Queues For The iPhone 5
Like its predecessors, the iPhone 5 too has become an instant hit with its loyal fans and users all around the world; this is because it is associated with brand Apple. Such is the hype surrounding any new product launched by Apple that even if the company happens to introduce just 2-3 features and sell it as an all new device, it will still manage to draw huge crowds to Apple Stores.
Hence, you could see a sea of people standing in long, serpentine queues outside all Apple stores, when the iPhone 5 was launched. All these people wanted to do was to own the latest device before everyone else and they’d not mind waiting in long serpentine queues for the same.
• There Will Be No Major Decline In Android Sales
Just because Apple has launched an ‘avant-garde’ device this Fall, does not mean that the sales of Android devices will be affected adversely. As expected, the release of the iPhone 5 was followed up by plenty of articles and blog posts, analyzing how Android sales and popularity will decline with the launch of a new iPhone device. But contrary to what is written on these sites, Android still manages to hold on to its market share, fans and followers and keeps innovating to stay in the race despite stiff competition from Apple. And it will continue doing so, irrespective of the fact whether the iPhone 5 does well or not.
As these events unfolded along expected lines. We also need to be thankful that as consumers we are living in a highly competitive and evolving smartphone market, where companies are competing every step of the way. So, keep enjoying these events and have fun!