Google local search is being compared to a GPS as it finds out your location by tracking IP and showing you the local results for your search. This much more advanced step from Google and even better enough for the businesses and companies. The fact that local search results are displayed before the organic search results gives local search an upper hand and hence, it is quite crucial to submit the details of your business location to Google for getting to the top swiftly.

Setting up a local Google search can be done in easy steps as follows, but there again if you wish to top amongst your competitors then here are some must to do steps to follow:

• 1. First of all you need to submit your business details to Google Local Business Center, the details such as name of the company or business, its physical address, the phone numbers and other contact details.
• 2. Secondly make sure that you include your Keyword and company name in the field asking for name of business/company. You can either use your keyword as the name of the business or add the keyword with the name of the company for acing in the local position.
• 3. Thirdly have the name of the city also mentioned with the keyword in the title of your website.
• 4. Enter the full physical address of the company or the business along with the zip code and contact numbers. It is better to write the address and zip code in the text format rather than graphically as it becomes easy for the crawlers to crawl in the text.
• 5. The next step plays a very crucial role in getting you to the top of the local Google search results. It is to submit your website and business details in the popular local directories of the targeted country or local area. For ex. If you are targeting US then you should submit your business details to yellow pages, local.com, usa.info, merchantcircle and so on.
• 6. If the above step is crucial then this one’s for sure much more pivotal for getting to your desired position. It is to request your clients or customers to post the review about your company or service in the local directories where your business details are displayed. The biggest advantage of this is that the Google crawlers do go through the reviews posted in the local directories and fetch it from there to display it on your local listing in the review section.
• 7. One of the most important things to remember is that you should submit the website in the same category in Google Local Business Center as well as the local directory. Google will definitely match your business details along with the details of your business in the local directories.

Having given out all the points, it is necessary for you to know the biggest advantage of this activity. Google local search results will get you better chances of getting business and most of all it will save you from blood sweating organic ranking activities of SEO. This is because your competition for the ranking will be limited to the local area only.