In a world full of options and opinions brands deliver more than they usually can. Is that generally enough? Not really. Two things which define the success or failure of a brand are – 'demand' and 'extent'. Wise use of the power of different media allows brands to express themselves fully...

What do some of the biggest and successful organizations have in common, apart from the fact that they are big and successful? The answer is that they have a great logo. Look up any popular organization and you will find a distinct and memorable logo behind it. The logo can very well be considere...

A logo is the foundation of a business’s branding efforts. An effective logo ensures the company’s image is projected in the best possible manner. Every business has a logo, but not everybody has a great logo. An effective, well-crafted logo is not a matter of chance, but an outcome of s...

Brochures are a core component of the brand marketing efforts of a company, contributing towards forging a credible brand identity. It is ‘brand awareness’ that determines whether a company succeeds or fails in its marketing efforts. Over time, brochures have emerged as an important tool...

The strength of a corporate identity is in no small measure determined by its logo. A logo creates strong visual identity for the business and becomes an important part of the business’s promotional campaign. A logo needs to be well designed in order to be effective. Let’s just say your ...

Impact of visualization shadows that of the text. That’s why a visually appealing stuff can keep lingering on in a viewer’s mind while the content may have failed to generate any interest. Try to relate this with the magic of commercials. The visual themes of the ads make us remember the...

Creating a corporate identity is all about telling the community about your clear objectives and visions and means to achieve them, revealing your style and presence, philosophy and ethics…ultimately presenting yourself the way you want to be looked and known! It’s a way of branding. D...

With the commencement of the article publishing on the internet it has led to several changes in the field of writing. Press Releases which were the forte of only journalists and usually written for press media is now used for various other purposes on the internet. Now-a-days press releases are wri...

Freebies are nothing new and you all must have heard about it. Freebies are basically a free product or services given out by certain companies or these days there are special websites as well for freebies. It is one of the most advanced but an effective way of marketing. Despite the fact that there...

Today’s business world has become largely showbiz and hence for establishing your company or business in the market, you require a logo design. A logo design becomes more than just a design for a company or a business as it provides the identity to the company. The moment you see a bitten white appl...

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