Your website’s conversion ratio doesn’t get a boost just because your website is efficient. Yes, much as you might not like this statement, this is the harsh truth. No doubt, your website design needs to be efficiency personified, but what is also important is how intelligently you are a...

Cut back to around ten years or so to a time when usability testing of websites was considered a luxury by businesses. But, back then no website owner was worried about the amount of conversions on their site. As long as their website was up and running, they were happy. But times have changed and i...