Does an ecommerce website need to be visually appealing? You might think this is an innocuous sounding question, which should only be answered in the affirmative. But, the answer to this question is a matter of great debate. Everyone has his/her own view point on the importance of visual appeal for ...
If you want your ecommerce website to achieve a degree of success you will need to optimize it for Google Search. This is a challenge in itself, because an ecommerce website offers SEO experts limited avenues through which it can be optimized. But this doesn’t mean, for a moment, that the opti...
Checkout is the final stage of the shopping cycle on an ecommerce website. All online shoppers expect this stage to be completed seamlessly and in an effortless manner. Typically, to complete the checkout process a client has to provide a lot of information like personal information, shipping addres...
It’s not business, it’s personal! Yes, we are talking about ecommerce and the fact that online businesses are trying to take the whole concept of personalization to another level altogether. To put it simply, it’s all about you, the shopper. The often repeated ‘clich&ea...
As more and more shoppers take the online route to purchase products and services, the need for extremely usable ecommerce websites presents itself. One of the crucial elements that determine the efficiency of the usability of your website is whether you are able to offer intuitive and easy to under...
Has your ecommerce website witnessed an explosion in sales this holiday season? Why are we asking this question? Well, according to experts, compared to 2010, online sales, this holiday season, went up by more than 15%. If your website hasn’t been at the receiving end of the online shopper lar...
Trawl through the World Wide Web and you will find that there are plenty of shopping carts that are not treading the beaten track. They are trying to grab the attention of the visitors and sell products by trying different things. The use of unique themes, creative navigation buttons and striking vi...
For many, an ecommerce shopping cart is more about its design, visual impression, and easy navigability than anything else. But, a successful website selling products and services is not just a product of giving importance to these three elements. Quite obviously a lot of its success depends on thes...
Ecommerce website designers are a harried lot these days. With more and more businesses opening shops online, designers are being asked to come up with unique designs that don’t just help create a powerful online presence, but a highly effective sales presence as well. Online merchants w...
If there is anything that decides the fate of all ecommerce solutions, it’s their levels of customer engagement. When it comes to ecommerce websites, there are numerous options that an online shopper can choose from and it’s only an engaging website that can capture the attention of the ...