Feb 2013

Enhancing Creative Web design Using In-browser Design Technique

Posted By - PLAVEB

With the dawn of responsive web design, designers have been looking for faster and more efficient tools for creating web designs. In-browser designing is one such approach which makes the work of designers easy and simple by cutting down on unproductive steps in designing. Designing in the browser is quick and a result oriented technique that lets clients and designers see the final product before it is completed. Let’s look into what in-browser design is and how it is proving beneficial for designers.

Pros of Using In-browser Design Technique

Simple as it may sound, in-browser design means ditching Photoshop and to design using a series of HTML and wireframes whose code is of a quality that is considered suitable for production. There are certain benefits of using such a practice such as:

  • Cuts down work redundancy
  • It lets the client see the actual work and then buy the product
  • In- browser designs are highly recommended for sites that focus on content. More or less all sites are content centric likes blogs, ecommerce, informational sites, corporate web pages and a lot more.
  • It helps designers to build codable designs or codes that are designs. Thus saving cumbersome work.
  • It is more efficient and effective than Photoshop as it saves time by cutting down on all the extra work required to make minimal changes. One CSS-declaration and your designs are good to go.
  • In-browser designs are great tool for building responsive sites. Since designs need not confront to width measurements when being prepared for multiple devices.
  • Photoshop designs are not a good representation of user experience. While in-browser designs are prepared for any kind of user interaction coming from the user. Be it transitions, state changes, site aesthetics or any possible thing.

Planning an In-Browser Design

Plan Your Site

It will be of great benefit if designers jot down their design elements and brainstorm the ideas before getting down to implementing them, HTML markup and CSS allow designers to make changes or to build designs by using simple codes. The designs created can quickly be assessed for further improvement. The process is quite convenient and time saving. To make the most out of this it is essential for designers to sketch out their web page elements and decide on their content. It is ultimately a balanced and logical flow of these two aspects which can make the whole product useful and saleable to clients.

Building a site using in the browsers helps designers greatly to view how a responsive design may appear real time. Before starting, plan your design elements with appropriate breakpoints in places deemed necessary, to come up with a flowing design concept.

Stress on Consistency and Content in Design

While planning out the various design elements consider each one as a separate entity. Next, look into how these separate entities make sense with other entities and how the overall web page looks like. Make sure all web pages have a logical flow in them and are linked at the right places. It should be like one idea leading to the other. 

While linking pages give a good thought to content included in each page. This is because users will visit your site to learn about the product or service being offered and how it can be valuable to them. Pictures or beautiful graphics alone cannot deliver the message completely hence words are needed for better understanding. Photoshop places more importance on design than content and hence fails miserably compared to in-browser design to drive traffic.

Designing in the browser is the only way to ensure pixel perfect implementation. Designers can use tools like web fonts and CSS3 without the interruption of shifting back and forth between text editor and browser. In-browser designs allow designers to make specific elements in their documents link to other documents to prototype flows within application without a single line of code. Designers can even have their clients test through any link allowing them to receive feedback before finalizing the design.
To conclude
Moreover, an in-browser design is a team effort. It’s a process involving the contribution of a web designer, a writer, a developer and a marketing person. All work together to build aesthetic designs for enriching user experiences. 

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