Graphic design is much in demand these days. Each company needs to make a brilliant mark on the market and it is graphic designing that makes this possible by building solid corporate identity. This article will give five sure shot ways to design the most creative and successful logo design, which is undoubtedly the most important feature in creating a corporate identity. Given are logo design tips that can help any amateur or professional logo designer.

• Tip No 1. - Keep it Simple

K.I.S.S (Keep It Simple, Stupid!) has actually become the modern mantra of success especially in the online business. It is not important to have a hi-fi logo design that is a visual treat but cannot make a lasting impression on the minds of the customers. If carefully observed then all the big brands have the most simple logo design that registers in everyone’s mind quickly. For instance, Mercedes logo, Nike, MacDonald’s, Adidas, Honda and so and  so forth are all simple but yet effective in leaving a long lasting impression on the viewer’s mind. So the golden rule is to try not creating an over-exuberant design but a simple one that resembles your company image in the best possible way.

• Tip No.2- Use of Color Scheme-

Most logos of the branded stuff if observed carefully are in Black and White which are not really considered as colors in the designing world. However, B&W has its own charm and make a style statement in itself. But if you do feel like using colors in your logo design then make use of a good color scheme so that it can give your logo a professional look. For instance, using pink/blue and white for a toy company logo is good but not really when making a logo for a lawyer’s firm. It is also worth it to select befitting back ground color for your logo.

• Tip No.3- Making it Memorable-

Be it Nike’s right sign or MacDonald’s M sign, pick up any big brands logo and you will see that they are very much appealing not only to the eyes but also the mind. The moment you see them, your mind registers it. Creating a logo that appeals both to mind and eyes equally is very significant in establishing a corporate identity in the market. A good logo designer always tries to create a unique logo that has not been seen ever by anyone. The freshness of such design will give the viewer an excitement and hence make the logo striking enough to remember a lifetime.

• Tip No. 4- Use Appropriate Fonts and Font Size-

It is not necessary that a logo must comprise of something written in it but if you wish to have some phrase or name in it then it better to select the right kind of font and font size. For instance, you cannot be using children’s handwriting font for an insurance company or an old English font for a day care center. Use of the appropriate fonts matters a lot in logo designing.

• Tip No.5- Make Use of Vectors-

Making use of vectors rather pixels is more advisable as it is scalable and is of high quality. This is most beneficial when the logo needs to printed on paper or other sources. The change in the size of the logo will not spoil it looks and hence, it appears better always whether it be on the business cards or banners or posters.

Hence, you can create an effective and attractive logo design by following these above given tips. Hope this helps you in creating strong brand image for your clients with custom logo designs. All the best!