Developing mobile compatible websites is a new marketing trend benefiting companies by attracting an additional traffic of mobile users. Therefore, online businesses have started looking at mobile commerce or M-commerce as another profitable option. Opting development of a mobile commerce website over that of a mobile app can also be cheaper and more beneficial in terms of reaching out to the customers.

However, shopping cart development for M-commerce should particularly take into account the preferences of mobile users and the small size of mobile screen. Here are some important factors to consider while designing and developing an M-commerce shopping cart website:

• A similar design and methodology as the parent site should be applied for the M-commerce version, while keeping in mind the small screen size of the mobile device. This is because many customers would want to have the same kind of browsing and buying experience as they would have had on the parent version.
   
• Customers should be at no real disadvantage using the M-commerce version instead of the Ecommerce one. If exact products are found with the same availability as on the traditional version, customers will have fewer reasons to dissatisfy. To add to user experience and satisfaction, the mobile version should also offer them other features such as full product specs with quality photos included.
   
• Mobile users are generally in a hurry and want a smooth and pain-free process. Therefore, the checkout process should be abbreviated. There should be as fewer steps as possible on a customer’s way to checkout.
   
• The users should be able to quickly sort through the products to find what they are looking for. Good product filters are vital. Making product finding easy is also necessary considering that connection quality may be an issue with mobile access.