How To Excel in PPC Campaign
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By now, Pay Per Click advertising has gained much popularity and all most all online businesses go for it for getting quick relevant traffic to your website. However, if you are new to PPC or wish to start out with PPC campaign then here’s the basic that you should know.
Know About Google’s Quality Score?
If you are running PPC campaign through Google Adwords then you must know about Quality Score. Quality Score is one of the Google’s algorithms that enable to know the quality of your pay per click search ad. It is this algorithm that has an impact on your Cost Per Click i.e. CPC and also the placement of your ads in the search. A good quality score can lead you to have better placements and less Cost Per Click. In short, Quality Score is rating of your landing page according to the relevancy of the keyword and information on your landing page.
A Quality Score is based on several factors such as the quality of your landing page, the CTR (Click Through Rate) of the targeted keywords and all the ads that you have in your account. a good landing page according to Google for Quality Score is determined by the Google’s bot. therefore, it’s important that the landing page has certain essential features that are easily accessible by the bot such as having relevant text, H1, Meta tags, keywords, and descriptions. All these put together will enable you to get you better Quality Score.
What Are The Impacts Of Low Quality Score?
If you land up having low quality score then you can end up in inflating your Cost Per Click, not only this but it also makes you get your ad displayed below on the page. Both these factors are hazardous for your website business since your ad is pushed down on the page, it will not have good visibility, and you would be paying unnecessarily without getting the expected exposure of your website. A low Quality Score will also lead you to have inactive keywords for search.
How To Perk Up Quality Score?
The key to getting a good Quality Score is to have a relevant landing page. A landing page is the page that will open up once the viewer of the ad clicks on it. Therefore, you need to make a landing page that is not only attractive to the viewer but also the search engines. The important points that you need to bear in mind while making an effective landing page are:
- Create landing page with relevant content that is informative as well as original.
- Developing one landing page for each Ad group is also a best way to enhance the impact of your PPC campaign.
- You must create the landing page in a way that fulfills the customer’s expectations too. Since they click it by getting attracted to your ad make sure you hold their interest and convert them to your customer.
- Link the landing page to your private policy too.