Guerilla marketing is unconventional, radical, imaginative, energetic and affordable. In spite of being described in such impressive words by just about everybody, it comes as a surprise that guerrilla marketing is not commonly used for website promotion. A number of webmasters and business owners are skeptical about using such an unusual system of promotion.

But the fact is, today, it’s only the "unusual" that works. Conventional marketing won’t be able to take you the distance. Adding a few guerrilla elements to your marketing efforts will definitely help benefit the performance of your website with respect to its popularity and sales figures.

So, here are few tactics that can help the popularity of your site head northwards.

• Running a competition
  
  This tactic figures first in the list because it’s so simple. Host an online competition on your website – The Prize? – Your products and services. You lose nothing and gain everything if you run a competition on your website. It’s free publicity for your products and services, with very little or no investment.
   
• Offer Freebies
  
  Again something that many website owners loathe to consider! It’s surprising really! All you need to do is offer visitors or even prospective visitors a free sample or two of your products and services. You might also think about upping the ante and offering them a freebie that they wouldn’t dream of ignoring.  Remember, this is a successful guerrilla tactic only if there are no terms and conditions attached to the freebies.
   
• Forum Participation
  
  Participate in various forum discussions, and at every step of the way share your website URL. It might not sound like a great tactic, but this is only if you aren’t creative enough. If you share your link without being too ‘in your face’ it will work wonders for you. Be a part of as many forums as you can. Someone somewhere is going to click on your link.
   
• Making your Website the Home Page
  
  This is a highly localized form of guerrilla marketing. But very effective, if you manage to do it! Do a deal with public internet cafes to make your website the home page on all computers. You will need to make an investment for this to happen; but it’s worth every penny that you put into it. Think about it for a second. Somebody opens a web browser, and it’s your website that opens!
   
• Avoid Sneakiness
  
  For many people guerrilla marketing is about being sneaky. Well, you can be sneaky if you want to, but it won’t work for you for the short term or the long term. You might pat yourself on the back and gloat on how you fooled some people into buying your products and services, but sneaky guerrilla marketing is always detrimental. On the other hand, if you are upfront about what you want to achieve, it lends credibility to your efforts. It shows people that you are serious about promoting your websites and its products and services.

While choosing a guerrilla tactic to market your website, it’s important that you don’t think too much about being a genius. Thinking about a rocking new tactic, that nobody had thought of before will earn you a few brownie points. But, using a tactic that brings in visitors will help improve the sales of your products services.

Think about it, which is the better tactic?