This was going to happen sooner rather than later. Google algorithmic updates have all focused on helping visitors find high quality websites, and the latest update is a step in the same direction. This one is going to have a marked effect on the layout of the web page. Google has acted on use...
Guerilla marketing is unconventional, radical, imaginative, energetic and affordable. In spite of being described in such impressive words by just about everybody, it comes as a surprise that guerrilla marketing is not commonly used for website promotion. A number of webmasters and business owners a...
PPC is a great online marketing tool, but only if it is used effectively. At times, many online marketers get caught in a web of myths that surround PPC. While there are others who get caught in a flood of PPC literature that educates but confuses at the same time. All this has lent a mysterio...
Video marketing is an attempt to break free from the traditional techniques of marketing products and services and doing something different. There is no doubt that videos give your marketing campaign the definitive edge. Quite a number of businesses have seen their sales performance improve dramati...
What is QDF?
‘Query Deserves Freshness’ is a key component of the Google Algorithm. It gives importance to the ‘freshness quotient’. If a topic is ‘hot’, meaning it’s in the news, content related to that particular topic immediately ranks at the top of Goog...
The more a website could earn the more it needs to be marketed. This rightly applies to Ecommerce. However, effective marketing for an Ecommerce website will not be a rapid process as the website will take time to grow, create a reputation, gain visibility in the search engines, and ultimately get m...
One of the best things you can do with your business during these holidays is to maximize your PPC campaign in a proper way and gain a huge increase in holiday traffic to capitalize on. The only difference with this marketing is that it’s not done to pull the buyers as you do the rest of the y...
With Small Business Saturday squeezing in between Black Friday and Cyber Monday this month, small business community has three monumental shopping days to cash in on. Have any solid plan to get an upper hand over competition and tap a significant bulk of holiday shoppers this holiday season? No? Che...
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Understanding “Link Bait”
Wikipedia defines link bait as “any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. There’s a good logic behind using a conten...
The world of online selling and buying, i.e. Ecommerce, has experienced a lot of changes and has turned more and more competitive in the recent times. There’s a big difference in running an Ecommerce business and excelling in the same. If your Ecommerce website is not strategically operated, y...