Wikipedia defines twitter as “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.” But is it limited to this definition! Twitter has outgrown to become much more complex though simple to use tool for getting instant business as well.

Though twitter was started with ‘what are you doing?’ concept, it is no longer merely what one is doing individually but also the whole company, the market, and the world at large. It is similar to wiretapping the internet with the tweets. A twitter user can give away or take immediate information on the news or events or latest buzz in the online world well before, it is converted into news. It is the best platform for catching up with the people choices, dislikes, and understanding the market pattern. All you need to do is follow right kind of tweeple, meaning the tweeter users of your interest or choice.

Twitter also happens to be a great platform for getting opinion of the people regarding any particular thing, business, or company. It also enables to know what the people in general think of our business, company, or about us. This knowledge enables us to improve and fine tune our lacking. Here are certain sure tips to help you to make it big on the twitter.

• Never forget to add your picture or your company’s picture to your profile as people wish to connect to the real people and if they know your face then they can easily connect with you.
• Make a truthful profile description including your interests so that people can know you better and hence follow you.
• Tweet during the business hours as it is the best way to stay connected with your prospective clients, customers and establishes a strong bonding with them.
• Make use of direct message feature when you wish message the person who is following you and you are following him as well. This will enable you to maintain and strengthen your bond with that tweeter user.
• Congratulate, thank the tweeple if they have achieved or helped you respectively. Try and be genuine and humble this will fetch you a lot of goodwill over the twitter. If possible try answering the questions in the tweets or participate in the opinion polls. This will all help you to create more contacts and thereby make you have good online reputation for marketing your business.