With Small Business Saturday squeezing in between Black Friday and Cyber Monday this month, small business community has three monumental shopping days to cash in on. Have any solid plan to get an upper hand over competition and tap a significant bulk of holiday shoppers this holiday season? No? Check it out right here!

1. Make Your Marketing Sound Different To Prospects
   
   Do marketing messages that are clear, understandable, and precise and make sure your prospects receive them via effective means – email, postcard etc.
    
2. Offer Premium Support And Service
   
   Bundle a favorable guarantee policy or perhaps an extended support (if your product requires) to reassure buyers about their purchase.
    
3. Reward Your Most Active Customers
   
   Your most rewarding customers should be entitled to certain privileges. Find out who they are and send them attractively tailored offers like discount or gift with a purchase or free shipping or product upgrades.
    
4. Offer A Bait Only To Those Who Respond
   
   Thinking in terms of conversion, it seems better to target your special offers to those who are genuinely interested in them. Inform prospects of a special deal and place a link to click on if they are interested in it. Make the offer available to the 50 early birds who clicked on it (or first 100, or some other figure of your choice) and deal with them only.
    
5. Go Big With Your Ad Campaign
   
   Doubling-down on your ad campaigns at Facebook, Google etc. can hit the sales up dramatically. Sharing attractive ads and offers with friends is quite a usual thing to do around this period. Use targeted phrases including Black Friday or Cyber Monday with words like “sales,” “offers” added to nail these target searchers.
    
6. Follow Up
   
   Do it both for those who purchased and those who didn’t. It’s like building a bridge to get to those who didn’t respond and strengthening the bridge that’s already built to follow customers. Try to build more trust with your existing customers. For prospects, invite them to sign up and keep the door open to discuss any offering later. Offering a helpful guide as to what your customers could expect from your industry is also a good way to generate an appeal among your prospects.
    
7. Check Out For Killer Bargains Your Audience Can Be Directed To
   
   Know your audience and share deals that matter to them. BFAds.net is a good source to check out the bargains happening during Black Friday and Cyber Monday.
    
8. Be A Part Of Social Media Activity
   
   Using your specials for Black Friday or Small Business Saturday in hashtags on Twitter and having a Facebook deal such as asking fans to “Like” your Facebook Page to reveal a special offer can help you monetize your social media audience.
    
9. Complement Your Product And Service With “Happy-To-Assist” Digital Goods
   
   Packaging a useful training guide or free videos etc. along with your product is a good way you can help your new customers with the product usage and make them trust your expertise.