Your logo is a visual representation of your company and all that it stands for and differentiates your company from the scores of others who might be operating in the same business domain as you are doing. Your customers are going to identify your company with the help of its logo, and therefore it makes sense for you to design logo that is worthy of your business. In doing so, it’s important that you avoid certain mistakes that will not only affect the quality of your logo, but also create a bad impression in the minds of both prospective and existing customers.

Before, we begin listing out the mistakes, it must be noted that no logo is error free. But, the errors must be such that only the designer and the business owner are aware of them. For the general public, the logo must come across as a personification of perfection.

So, let’s get things started

Amateur logo

Let’s begin with a question. For a logo to look extremely professional is it absolutely necessary that is designed by experienced hands? The answer is a big fat NO. You don’t need an experienced designer to ensure that your logo has professional look. But, what you do need is a professional logo designer. This means you should get your logo designed by experts, whose business is logo design. They need to be specially trained in the various facets of logo design and mustn’t be somebody with no knowledge of the tools used for designing logos.

A logo that is an amateurish attempt, looks so, and doesn’t do any favors to your business. In fact, this tells prospective customers that your business isn’t serious about its branding efforts and consequently might not be serious about its products and services also.

Represents the latest Trends

Now you must have read exhaustive articles that tell you to make your logo as trendy as possible. So, if ‘gradient bevel’ is the in vogue, you go for it and if there is some other design component that is making waves, you integrate that into the design as well. But, you are forgetting one important aspect of all trends – They come and go. On the other hand, your logo is forever, until and unless you decide to rework it or change it completely. Before you ride the waves of trendy logo design, it’s important to measure these trends for their longevity. Your logo should be timeless and even if it does confirm to a certain trend, it’s important that trend is there to stay. If your logo looks trendy for a year, and looks out of place after that, it means you have made a big mistake.

Thinking it’s your Logo

Another mistake that logo designers make is thinking they are designing the logo for themselves. This thinking needs to be sorted out at the initial stages itself. There should be no doubts in their minds that they are designing the logo for their client and it must meet their needs, requirements and expectations. Sometimes, designers go above and beyond their brief in designing a logo. The logo becomes an avenue for exploring their creativity and the use of any new font, design element or trend they want to use in design. In short, they lose the plot completely. They forget that the logo should be all about the client’s business needs and not their own creative needs. The logo shouldn’t become a flight of fancy, but stay rooted to the core objectives of the client, his business and its branding.

The impact of these mistakes is such that they can break the back of your logo. This is why they must be avoided at all costs. One cannot ignore these mistakes as they don’t remain hidden from the eyes of the target audience. All that these mistakes will do is they will reflect the inadequacies of the logo in bold terms.