The advent of iPhone, BlackBerry and other SmartPhones has brought a revolutionary change in the market trends. A significant usage of the mobile phone has increased due to the enhanced features such as text messaging and emails. Also in the recent past a noteworthy increase in the usage of internet browsing through the Smartphones is remarkable, since there are plenty of compatible websites for mobile.  Their popularity has lead into the increase in local search activity, thereby offering the marketers a huge opportunity to gain more visibility.  

A strong growth has been witnessed in the mobile surfing and commercial search has soon become mainstream on the mobile devices. There has been 20% annual growth rate in the usage of internet browsing on the SmartPhones. Not only this people prefer to keep a track of their business and social contacts through mobile phones with the usage of Facebook, Twitter, MySpace over the mobile phones. The local searches for entertainment, restaurants, travel have also increased in leaps and bounds through the mobile phones and this is all on account of the mobile websites that have now gained immense popularity in the world at large.

The biggest benefactors from mobile web development are the small-business and medium businesses. It is now possible for them to market themselves more effectively in the local market yet with global reach with mobile websites. A remarkable change has been witnessed in the mobile user behavior as they look in for local results generally for travel and entertainment needs.
There are several reasons for this sweeping change in the mobile user behavior but mainly it is due to the advanced technology. The technology of mobile website development has become much simpler which has led in the rise of making of mobile websites. Another factor is that the internet speed has increased immensely with high bandwidth internet connection. Also, the mobile phones interface is created with this user demand in mind and hence, larger screens and QWERTY keyboards are commonly seen in the mobile phones.

The mobile website designs are different from the conventional websites and several mobile friendly features in it. For instance, there are sites that do not consider minor spelling mistakes in the mobile search as it is possible due to small keyboard and fat fingers. The sites get diverted to the necessary page if there are minor misspelled words.

Hence, mobile website development has led to considerable extension of the traditional local search and creating a pool of opportunity for the marketers.