Quite a number of companies are hiring the services of a web consultant. The reason for this can be found in the potential of the World Wide Web. As companies use various techniques, tools and strategies to harness the potential of the internet, it’s important to get them absolutely right. A...

There are some mistakes that can be overlooked, but there are others that are unpardonable. This fact comes out very strongly when it comes to website design. There are some website designing mistakes that are unforgivable. To call them mistakes is an understatement; but we need to make do with this...

For businesses, a well-defined and highly efficient web strategy is of paramount importance. But what is equally important is the implementation of that strategy with Rich Internet Applications (RIA) so that the applications are user friendly, and immensely functional. A few years ago, development o...

Brochures are a core component of the brand marketing efforts of a company, contributing towards forging a credible brand identity. It is ‘brand awareness’ that determines whether a company succeeds or fails in its marketing efforts. Over time, brochures have emerged as an important tool...

With the addition of social search features on Google; and the use of 'social signals' for ranking regular search results, it’s time that you used the tremendous potential of social media sites to improve your organic search engine results.  The level of contribution by social sites for ...

Video marketing is an attempt to break free from the traditional techniques of marketing products and services and doing something different. There is no doubt that videos give your marketing campaign the definitive edge. Quite a number of businesses have seen their sales performance improve dramati...

Did you know 'Magneto' has now turned into a hero? Before you widen your eyes in disbelief, let me clarify. I am not talking about the X-Men villain. My focus of attention is the up and coming ecommerce platform of the same name. It’s turning into a real here for small and enterprise business...

Recent studies conducted by leading search engine companies indicate that a large number of mobile searches have local intent. At first glance, this might sound a bit confusing. But, it isn’t too difficult to understand. Let’s look at this from a user’s or a prospective consumer&r...

Now that you are designing your web application or want to get one designed, you want it to make an impression.  An impression in this case means capturing a user’s imagination with the application’s user friendly interface and high degree of functionality. Such designs are sure to...

The security of an ecommerce hosting plan assumes tremendous significance because of the nature of the ecommerce website. It’s a website that is going facilitate online shopping and the sale of products and services. This means there is going to be an exchange of sensitive data in the form of ...