It’s in the nature of internet marketing that it requires every online business and marketer to keep up with its continuous learning system. In order for you to keep up with it, there are three components of it that you need to know about and work upon as needed in order to be successful in web marketing of your business.

You web identity and presence can be enforced with online marketing methods of SEO, Pay-Per-Click, and social media marketing. Internet marketers would deal with driving traffic to your site as one of the most challenging tasks.

SEO is oriented to increasing site traffic in a planned, organized, variable, multi-process approach where the techniques involved will deliver results in the form of higher site rankings in a gradual yet progressive way. If you have established yourself as an online business owner, you have SEO as a good consideration as you don’t want a real-time marketing boost to fade away soon but you want a timeline process to handle your marketing that’s one time but will have an effect to last for long and assurance to get you to the desired level of branding and publicity with return of investment.

PPC, or Pay-Per-Click, is another approach which will need you to bid for your website placement on the front page of search engine for the keywords (related to services) that you want. This surely guarantees easy visibility and thereby results into more traffic from the very beginning. However, it stops just like it starts. Once the search engine gets higher bids than yours, your site gets out of the front page scene. Your investment here sums up with having to pay for every click made to access your site. More traffic would mean more spending, but then this is what you wanted. Quick in driving the traffic, it’s good as one-time investment for those who have just started with their online venture and want immediate bulk attention for their quick publicity and branding. A declining business can also get benefits by it as it pulls visitors to your website that my build up the sales again.

Social media marketing, the third approach, can go parallel to whichever previously stated marketing you choose. It would involve promotion of your site through blogs, forum participations, and social media networks such as MySpace, Facebook, and Twitter. A wider brand awareness and market penetration is what you can achieve by it.

Internet marketing is a serious process and you have to take every aspect of it with flexibility and with a sense to foresee your business progress while applying any single strategy or integrating many of them.

SEO, or search engine optimization, is one of the website marketing methods that aim higher search engine rankings with a view to increase traffics to your website. It’s not all of it, but definitely a significantly important component of Internet marketing.

Web development as a whole is so big a picture that you need different specialists to handle all the technical fields incorporated into it. What Internet marketers or SEO technicians would do web designers would be least bothered about and vice versa. But yes, this all amalgamated well would have a powerful web presence as the end result.

Coming to SEO, your website optimization for getting top rankings in Google and other major search engines will make your website marketing company battle with the others, the other websites to be specific, having your kind of services and products. Here again, the marketing process would be divided into two components, on-site SEO and off-site SEO. On-site SEO will deal with the substance of your website and target higher search engine ranks with techniques, such as keyword optimization, implemented within it, while off-site SEO will adopt techniques to promote your website with other resources available on the web such as directories, blogs, forums, social media networks, and would involve link building.

SEO is often viewed over as rendering long-term ROI that its substitute, Pay-Per-Click, lacks in offering. The SEO results take several months to materialize and involve a campaign wherein the SEO team employs various marketing tactics based on the domain study, competition, target audience, involving comprehensive surveys and analysis. Thus, you need to be patient and realistic in expecting the SEO results. One important thing, therefore, is that your SEO partner needs you to have complete faith in them and is to be given a freehand to work on their methodology. But yes, indulge yourself in learning basics about their methodology to be sure of their approach.

With great SEO, your website no doubt meets the targeted traffic, but with this achieved, marketing is done with its job. The actual sales now will be determined by your quality, product line, level of services, pricing, and many other factors. Thus, it’s unjustifiable if an SEO team is held responsible for not getting the targeted sales even though your site may have got bulks of traffic.

Websites often look great in many ways, but how advanced they have become to serve as an effective marketing tool is of great significance. Your website needs to have a lot done to meet the eyes of your target audience. If you have not heard of optimization and customization, two buzz words among the internet marketers, your internet marketing knowledge is building up too slow.

If your site is optimized, it will catch the relevant users soon. But, it’s only half marketing if your site is ill structured. You need to be choosy about its features and applications to create a distinction from rest of the mass. This comes with customization. Custom sites will be more apt to fulfill the online sales and marketing objective.

Haphazard website marketing may cost you greatly with no gain. If you have a substantial budget for your website marketing though, you may think of a website marketing campaign.

But what it is like starting a campaign? Let’s see. In the beginning itself, you may get stuck up with having to make a choice between Organic SEO and Pay Per Click (PPC) for your marketing strategy. Organic SEO concerns with optimization of the site for higher rankings in the search engines (Google, Yahoo, Bing etc.). This is not a day’s work as it involves in-depth study and research of your business domain and analyzing and prioritizing keywords to incorporate in your website. Along with this, your website link popularity should also grow day by day through external optimization in the form of link building, directory submission, article submission, social media marketing and so on. This process takes time. You need to wait for a few months before you start getting the results, but this approach will get you long term benefits with ROI. Pay Per Click, on the other hand, will generate instant traffic on your site with less efforts. These are the sites appearing as sponsored links on the first page of the search engines. These links get catchy positions having to pay for every click made on it.

Marketing expertise lies in how you decide to spend your advertising budget. Web design companies offering SEO and internet marketing services can be partnered to formulate a game plan according to your investment, timeline and targeted goals.

So, I hope you have understood now that internet marketing is all about more visibility and trying to have an online niche empire.

Recently one of our clients wanted to track how often visitors click on internal links and submit button on his website. After looking at client’s requirement, without delay solution tinted in my mind and that was Event Tracking in Google Analytics.

After implementing event tracking code in client’s website, we were able to see data in Google Analytics within an hour.

After achieving desired results, I thought I should share my experience at here.

I’ll guide you here step by step about how to track visitor’s behavior on your website using event tracking in Google Analytics.

Step 1: Installing Google Analytics Code directly after <body> tag

You need to create a profile in Google Analytics to get Google Analytics tracking code if you don’t have already Google Analytics code within your website.

You have to to put Google Analytics code directly after the opening of body tag (<body>) so the JavaScript required for event tracking is already loaded.

You need to make sure about your Google Analytics code should have below lines. (If your website is running with urchin (old) Google Analytics code then you need to replace it with advanced code which you can get from your existing website profile in Google Analytics.)

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'XX-XXXXXXXX-X']); (Account number will be unique)
 _gaq.push(['_trackPageview']);

Step 2: Implementing Event tracking code to track click on particular internal link

Below is the code to track how often visitors click on particular internal link:

<a href="http://www.example.com" onClick="_gaq.push(['_trackEvent', 'Category', 'Action']);">Example</a>

• Category (Required)

The name you provide for the group of objects you want to track.

• Action (required) 

A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.

Step 3: Implementing Event tracking code to track click on submit button of contact forms

Below is the code to track how often visitors click on submit button of contact form on your particular web page. (How many visitors fill up the contact form on your particular web page.)

onSubmit="_gaq.push(['_trackEvent', 'Contact Form', 'Submit']);"

You can change the text “Contact Form” as per your need. Rest of the code must be the same.

That’s it.

Google says that if event tracking code is installed in a right way then you’ll be able to see the Data in Google Analytics after 24 to 48 hours. (May be within an hour.)

You can view the data in Google Analytics under Event Tracking section located under Content Menu.

Below I’ve placed the screenshot for the same.

It’s advisable to implement above event tracking code with the help of your programmer IF adding/editing code is not your cup of coffee.

Hope this article will help you out whenever you’re looking for Event Tracking solution in Google Analytics, but in the meantime if you find any query during implementing event tracking code in Google analytics then don’t hesitate to post your query by posting comment, I would be glad to respond you.

Thank You!!

Mobile websites become necessary for online business holders as day by day mobile users are increasing worldwide.  When it comes to website, first word highlight into mind that is search engine visibility. Does your mobile website have visibility in major search engines (Google, Yahoo, Bing) under your targeted keywords? If NO then you should start following below mentioned Mobile SEO Practices to get found your mobile website into major search engines under your targeted/potential keywords.

There are mainly two factors to optimize mobile compatible website for search engines.

1. Onsite Optimization
   
2. Offsite Optimization (Mobile Website Promotion)

1. Onsite Optimization Factors

• Website analysis
• Preparing mobile SEO audit report (preparing suggestions with respect to design and development perspective)
• Mobile website accessibility and usability related suggestions 
• Getting Domain Know
• Keyword brainstorming
• Mobile specific keyword research (Using mobile keyword research tools)
• Finalizing keywords
• Content (Content should be developed for mobile users so it’s required to keep short content along with mainly importance on services part)
• Preparing title and meta tags
• HTML code optimization
• Internal linking
• Preparing mobile sitemap for search engines
• Mobile sitemap submission to search engines
• Preparing robots.txt
• Mobile analytics code installation for tracking mobile website visitors

2. Offsite Optimization Factors (Mobile website promotion)

• Mobile specific search engines submission
• Mobile local search optimization and marketing (Local business listing of Mobile website in Google, Yahoo, and Bing)
• Website submission in mobile Specific local directories
• Link building activities (General as well as Niche)
• Other conventional website promotion activities including press release submission, article submission, social media optimization, forum posting, blog comment posting, etc.

What are you waiting for? Start optimizing your mobile compatible website now.