Mobile websites become necessary for online business holders as day by day mobile users are increasing worldwide.  When it comes to website, first word highlight into mind that is search engine visibility. Does your mobile website have visibility in major search engines (Google, Yahoo, Bing) under your targeted keywords? If NO then you should start following below mentioned Mobile SEO Practices to get found your mobile website into major search engines under your targeted/potential keywords.

There are mainly two factors to optimize mobile compatible website for search engines.

1. Onsite Optimization
   
2. Offsite Optimization (Mobile Website Promotion)

1. Onsite Optimization Factors

• Website analysis
• Preparing mobile SEO audit report (preparing suggestions with respect to design and development perspective)
• Mobile website accessibility and usability related suggestions 
• Getting Domain Know
• Keyword brainstorming
• Mobile specific keyword research (Using mobile keyword research tools)
• Finalizing keywords
• Content (Content should be developed for mobile users so it’s required to keep short content along with mainly importance on services part)
• Preparing title and meta tags
• HTML code optimization
• Internal linking
• Preparing mobile sitemap for search engines
• Mobile sitemap submission to search engines
• Preparing robots.txt
• Mobile analytics code installation for tracking mobile website visitors

2. Offsite Optimization Factors (Mobile website promotion)

• Mobile specific search engines submission
• Mobile local search optimization and marketing (Local business listing of Mobile website in Google, Yahoo, and Bing)
• Website submission in mobile Specific local directories
• Link building activities (General as well as Niche)
• Other conventional website promotion activities including press release submission, article submission, social media optimization, forum posting, blog comment posting, etc.

What are you waiting for? Start optimizing your mobile compatible website now.

Microsoft’s Silverlight technology is used to develop Rich Internet Applications (RIA). By high caliber of being an RIA, and displaying web pages enthusiastically instead of statically, search engines do not identify Silverlight websites in the same way as traditional text-based pages. Per se, if you are functioning with Silverlight and desire to guarantee that information is recognized and ranked by search engines you should make some adjustments in your page design.

How to rank in search engines if you use Silverlight? Web pages are exceedingly ranked in search engine results because the words on the page match the keywords used to search. The existence of dynamic and non standard elements such as script, style, object, and embed tags in the page - all of which are part of Silverlight poses a challenge for search engine optimization.

Search engines are biased towards identifying text and HTML content on Web pages as a means of worth and evaluating data. At this time, they do not distinguish Silverlight content natively. To make Silverlight content indexable by search engines, you can use advances that search engines are already recognizable with, such as combining the islands of Silverlight content with HTML metadata about that content.

Why SEO is sturdy to optimize Silverlight, is it because of Rich application. Microsoft Silverlight is a transformative technology. Many website owners who’re originally thrilled at the cutting edge presentation shown on their websites are later founded their websites unexpectedly fail to show up in the search engine results pages (SERPs). In those cases, webmaster failed to account for search engine optimization (SEO) when they executed Silverlight. Silverlight apps are packaged with .xap extension. Regrettably, search engines can't easily read Silverlight XAP files. But as of today, you'd be prudent to provide to what the search engines already do very well: read text. This means you require accumulation to text based information like metadata and many to Silverlight objects.

Tips to optimize Silverlight based Rich Web Applications for Search Engines

Here is a few ways for you to guarantee that your web pages shaped with Silverlight are acknowledged and ranked by search engines. If you are scheduling to create a Silverlight application, there are things you can do to guarantee that your application is revealed and returned by search engines.

• Combine HTML with Silverlight content on a page : This advance engages mixing HTML text with Silverlight content in the same page so that it delivers richness in functionality while the native HTML content is still identified by search engines. Consider designing your Silverlight content in such a way that it placed inside, or around, a block of text.

• Put a strong <H1> title in text above the Silverlight application : The words that you apply in your titles, page and section headers, body content, and exchange content play a significant role in how the search engines find and index your content, and also how a user searches your content.

• Use captions under the Silverlight application with an <H2> title tag to integrate your target keywords : Comparable to point #2, if you add H2 captions using the keywords you are targeting, this simply offers more proof to the search engines as to what the page is about and will result in more traffic to the page.

• Incorporate the keyword you are targeting in the Silverlight application name : For example if you are demanding to draw visitors penetrating on the term “web hosting”, name your Silverlight application “webhosting.xap”.

• Use the object tag in its place of embeds tag : This allocates you to provide option nested content if Silverlight is not installed.

• Put understandable text under the Silverlight application using a Silverlight Content Div ID : The Silverlight content div id should include the precise same content in the Silverlight application.

Good news for SEO Webmasters!!!

Finally after delay of 3 days, Google has started PageRank updation process before few hours only.

Earlier Google updated PageRank of all websites on 31st December 2009 so it was expected that next PageRank updation would be on 31st March 2010. Instead of that, Google has started PageRank updation process on 3rd April 2010.

Google PageRank updation process will be continuing for next couple of days so it is always advisable that you should not come to any conclusion until you see the stability of PageRank updation process.

What about your website's PageRank? Share your thoughts here by posting comments on this blog post.
 

With the advent of INTERNET, access to information has become faster and easier. Searching for information through INTERNET has become so easy that it is like child’s play. Just clicking search button people can have millions of pages of information and it is easy for anyone to get any information from INTERNET. Many of us wonder that how Google decides which website to feature at first position and which on at the bottom of the list.

How Google picks website for top position in the search engine, is it the calculation or it is more likely that the website is more important than the other websites? Or the web pages can give the best and correct information that people longing for and how they are listed in order of inclination? The answers of all the above questions are Google Page Rank.

Google Page Rank act as calculator and calculate the vital web page. The web page with highest number of link gets higher rank and position in the search engine. So it is important that you make your website more visible to the surfers and convert them as permanent visitors, by doing this you will have more money in your bank account. The procedure of calculating page rank was invented by Stanford University and the license of this method is taken over by Google in exchange of billion of money. The page rank is referred by the symbol ‘PR’.

The Page Rank is work out by systems of votes. The current page will not be pretentious by the vote you casts for another page. But the addition of web pages will affect the page rank of the current ones. It is not ranked allotting to the content on your website. PR (A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). This equation calculates a page’s Page Rank.  In the equation ‘t1 – tn’ are pages linking to page ‘A’, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. The links on the page plays an important role.

Suppose there are two pages, A and B, which link to each other and neither have any other links of any kind.

• Step 1: Calculate page A's Page Rank from the value of its inbound links
• Step 2: Calculate page B's Page Rank from the value of its inbound links, the calculations over again using the new values and the results will be more precise, but we will always be using imprecise values for the calculations, so the results will always be mistaken. Each time produces slightly more accurate values.

In recent years, we can see ourselves surrounded by countless gadgets.  No one goes to library for information, but they just use their gadgets to get all sort of information. Thanks to Internet for making each one of our lives faster and easier. The Internet has changed our lives. People mostly depend on Internet for minute information that is required in their daily life. You must be wondering that how search links have managed to arrange and maintain billions of web pages. How they choose the placing of the pages? How they choose the significance of each page. Google has answered to all these queries by acquiring license from Stanford University of Page Rank.

Page Rank is counted on website as per how many links a web page can have with other pages and that to quality of your web page is also considered. PR (A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). This equation calculates a page’s Page Rank. In the equation ‘t1 – tn’ are pages linking to page ‘A’, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. Google Page Rank algorithm ‘distributes’ is recognized PR across all of the outbound links. If a web page has a PR9 and 1 link then the website link will get a fair amount of PR value. But, if you have 100 links on a page, then each link will only get a fraction of the value. So, we can wrap up that a link from a page with PR4 and 5 outbound links are worth more than a link from a page with PR8 and 100 outbound links.
The Page Rank of a web page that links to yours is significant but the number of links on that page is also vital. Page Rank counts every single page on your website to assign a page rank. In conclusion, page rank can be a main factor to improve your website’s rankings in Google search engine. In return it gives spotlight to your website, makes everlasting visitors and money in your pockets.

To boost your website PageRank, you can consult Organic SEO Company. You need to make sure that your website should be optimized for Google using white hat SEO tactics for long-term results rather than following black hat SEO tactics which may banned your website in Google search engine.