Designing a website is undoubtedly a daunting task but more than that it can be a lot more difficult to redesign a website. Redesigning a website involves the designer to consider several factors in mind and with the rise in online marketing, it is even more important to redesign the website keeping SEO in mind. SEO (Search Engine Optimization) requires websites to be of a certain standard so that the desired results can be achieved on the search engines. Let’s just
Look at some of the points that you must bear in mind while redesigning the website from SEO point of view.
1.) Make Sure that 301 redirects are in Place- You definitely don’t need to be an Einstein for knowing this but still I need to mention it as the first essential point here. Whenever you change the URL of your website, you must place 301 redirects from the old URL to the new URL.
2.) Include Analytics Code on Every Page- most of the times, people forget to add analytics code to each page, however, this is crucial and must not be forgotten as this will provide you with information of what is going on your website. If you want to close your eyes about what's happening in new website then no there is no need to check, simply install Google analytics code.
3.) Robots.txt and Sitemaps- These two component play a very vital role in the SEO this is because the Robots.txt notifies the search engine crawlers to not to crawl a certain page for the search engine results. Updating your new site with robots.txt and sitemaps will enable you to view your new site structure.
4.) Update Google Adwords- Before the site goes live it must be tested that the adwords tracking code still works on the new website’s pages. Google adds tracking parameters onto the URL and therefore, to track the activity within adwords it is necessary to update it.
5.) Review the conversion endpoints- Google Adwords has a certain conversion code on certain pages of your website and therefore, if you are using Adwords for gaining traffic then before the website goes live make sure that the new pages also contain that same conversion code.
6.) End to end test- this is one of the most important activity to perform when redesigning your website, a complete end to end test. It really doesn’t matter the amount of testing you have done previously but you definitely need to do this task again and may be for the last time before uploading your new website.
7.) Ranking reports- make sure that you prepare your ranking reports prior to redesigning and after redesigning as this will give you the fair idea about the success of your redesigning.
Hence, here are the essential points never to be missed while redesigning your website especially from the Search Engine Optimization point of concern.