When you are designing a website, you need to keep various aspects in mind. The core objective of website designing is to bring forth a website that attracts targeted traffic and more importantly converts them into customers. For this to happen, design must be such that it reduces the bounce rates.

Let’s take a look at how website designers can reduce bounce rates.

Usability is Important

A usable UI is the key to decreasing bounce rates.

So, what is the best UI?

This is the kind of UI that has navigation that is easy to understand and to use. More importantly, the UI should have correct labeling and the kind of features that a user, irrespective of his/her technical knowledge is able to optimize. When getting information from a site becomes easy, the bounce rates come down. It’s important that your UI makes things easy to find. Predictability is the hallmark of any good website design. You can always coat the predictable nature of your website in unique overtones, but you must ensure that all your design elements are positioned in places, where the end user of your site expects to find them.

A website visitor wants to make an informed decision with the help of the information provided on the site. This is only possible through a good UI.

Visuals that Improve User Experience

As a website designer, I was under the impression that there is nothing wrong with using stock photographs as long as they create the necessary impact. But, over time I realized that I was wrong as a lot of feedback that I received from website visitors suggested that they weren’t entirely satisfied with the photographs used.

I came to the conclusion that the use of stock photographs actually puts website visitors off as many of them find them less credible. This increases the bounce rates of those websites that only use stock photos. So, if you want to decrease bounce rates, it’s important that you only use photographs that come across as credible. More importantly, the images that you use on your site must encapsulate the whole ethos of the website and what it is all about. If you don’t want to drive away your visitors, it’s of paramount importance that you use pictures that improve the user experience. This is only possible if you make the effort to use only good photographs that aren’t stock images.

In the event that you don’t have an option but to use stock photos (this happens when you are working under a limited budget), be very careful of the choices that you make. Use pictures that stand out for their emotional appeal, and the ones that are not just relevant, but extremely relevant for your site.

Good Readability

What is the use of putting up information on a website, without making sure that it is readable or not. Quite a number of website designers fall into this pitfall. They focus on the Visuality of the site and also its Navigability, but completely overlook its readability.

This is something else that you need to get right to improve the conversions on your website. You need to take every care in the book to guarantee that the content to put up on your site is legible and clearly visible. Don’t use the kind of color scheme, background images, or textures that will mess up the readability. What you must do instead is ensure that the color and background of the layout, all work together to enhance the readability.

Great readability is a coming together of the right size, right font and right emphasis. So, make sure that that you get these three aspects right.

To Conclude

Your website will experience reduced bounce rates if you don’t complicate things and do the simple things right. You aren’t going to win any Brownie points for a design that looks impressive, but confuses visitors’ big time. In fact, striking designs are overrated and what is actually appreciated by website visitors is the kind of design that is easy to make sense of and which gives them the information they need in very clear terms.

Offer your visitors this, and you have a website on your hands that doesn’t just attract visitors but also has reduced bounce rates.