Did you know 'Magneto' has now turned into a hero? Before you widen your eyes in disbelief, let me clarify. I am not talking about the X-Men villain. My focus of attention is the up and coming ecommerce platform of the same name.
It’s turning into a real here for small and enterprise businesses.
Knocking on the doors of Popularity
The future for Magneto looks very bright. It’s becoming the new buzzword amongst ecommerce website developers. In spite of, the availability of more popular ecommerce shopping cart platforms, Magneto is slowly but surely become the platform of choice for developers and businesses alike. The story of Magneto’s success can directly be linked to the success of the online businesses that are using this platform.
There is still a long way to go before it breaks the monopoly of some of the other open source shopping carts, but it’s getting there. Now, before you think, I am writing a promotional piece on Magneto, let me clarify that I just want businesses to make an informed decision while choosing Magneto or any other ecommerce solution.
Small Business Benefits
What are small businesses looking for, when it comes to an ecommerce platform? They are looking to make a mark with their products and services by harnessing the power of the World Wide Web. But, they don’t want to get caught up in its functional complexities. Magneto offers a variety of modules, tools and widgets that ensure your business is run the way you want it to be run.
Here are a few Magneto features on offer that can help your business offer an improved shopping experience:
- Design that is category specific
- Customization of Search Results
- Professional Themes
- Choice of Shopping languages such as English, French, German etc
- Availability of store themes that are language specific
- An array of marketing and promotional offers
This is a very small sampling of the features on offer for small businesses. Choosing the features that best suit the requirements of your website, will help your business achieve the online success it’s looking for.
Enterprise Level Business Benefits
You need a powerful ecommerce platform to meet the demands and requirements of enterprise level online stores. Magneto’s robustness and a high degree of flexibility is the perfect choice in this regard. It offers online business merchants the scope of improving their sales and taking it to the next level. The eCommerce needs of large businesses are complex and only customization can offer a fruitful experience for both merchants and customers.
Magneto brings together the benefits of web enabled APIs, database and code-level access as well as, a choice of thousands of extensions that can help immeasurably in online store modification.
Magneto features for enterprise level businesses include:
- New Payment Gateways that promise enhanced security
- Gift Registry and gift options
- Order tracking every step of the way right from New to Complete
- Upgrading and downloading extensions with Magneto Connect
- Call Center Feature
- Enhanced sales and marketing through Customer Attribute Management
Again, these are just some of the many features developed by Magneto to improve the eCommerce experience of large businesses and their customers.
You must use it to your Advantage
In order to make the best use of Magneto, it’s important that specific features come together to make the ecommerce website better suited for accomplishing all business goals. As a business, you need to take the help of Magneto experts for this purpose. It’s only expertise on the Magneto platform that can help you get the eCommerce experience that you are looking for. There are plenty of web design and development companies offering their services in this regard. Choose the company that best caters to your needs and requirements.
Blog Category
Ecommerce