Understanding the two……

A web application is software that uses a web server, like the internet, to get delivered to the users. Web applications can also be run on intranet, which many businesses do. The main reason that can be given for the growing popularity of web-based applications is the widespread use of web browser as a client

A desktop application is a self-contained program that performs a specified set of tasks under a user’s control. Desktop applications don’t require a network or connectivity to operate or function properly and run from a local drive. However, they might use the resources of a network if attached to it.

Comparing……

1. Accessibility - Web applications can be easily accessed from any computer, device, or location that has internet access. Travelers especially benefit from this type of accessibility.
2. Maintenance & Upgrades - Desktop applications need to be individually installed on each computer, while web-based applications just need a single installation. Many web applications are hosted by a third party and the upgrading and maintenance fall under the responsibility of application host. This can be a blessing and a curse both as users of web applications on hosted systems are at the mercy of the host; if an individual user doesn't want the new features, the upgrade will still go forward.
3. Security - There are always risks involved when dealing with online working. Regardless of how secure a host might say a web application to be, the matter of the fact stands that the security risk of running an application on the internet is more significant than that running on a standalone desktop computer.
4. Cost - Web applications are typically substantially more expensive over time. Desktop applications are purchased outright with rarely having a recurring fee for the software use (though some do have a fee for maintenance/upgrade, but rarely any subscription fee associated with an ongoing use). Many corporate web applications, on the other hand, use a subscription model where users are typically charged monthly service fee to operate the software.
5. Internet Connectivity - Web applications rely on persistent, unmanaged connectivity. Critical applications or businesses that are time sensitive cannot risk denial of service attacks or power outages to interrupt their operations.
6. Performance - Web applications may operate slower. The speed may also vary based on how many users are accessing the application.
7. Backups & Ownership - Regardless of the platform, companies need to be sure that their data is appropriately backed up. When using a web application that are hosted by a third party, companies should clearly determine who owns the data housed in the application and be sure that privacy policies prevent that data from being used by the web host.

Judging……

Some applications are more likely to become successful as web applications. Web based applications designed specifically for search engine optimization are becoming increasingly popular. It is easy to understand now why web applications that relate to the internet would prosper, while business applications may have less appeal in a web environment.

Ultimately, the accessibility of web-based applications makes them highly desirable but not monopolizing as they do have some fundamental limitations. I believe that security concerns and legacy systems will still prevent the obsolescence of desktop software packages. Understanding the pros and cons to each business model will help users determine whether a desktop application or web application will better suit their needs.

Search engine optimization (SEO) tactics use “link building” as an effective strategy for raising search engine ranking. It basically means generating a network of links leading back to your website, and that means internet users from various other sources would visit your website by way of these back links. It is a crucial promotion strategy as quality links are considered one of the several important parameters for search engine ratings. Here quality links means links pointing back from the relevant, quality websites. Thus, it’s no use encouraging the incoming links from a non-popular or unrelated website.

SEO experts can carry out link building through various tried and tested methods. It may be time-consuming but holds a long-term impact if conducted vigorously over a period. The first and foremost essentiality is having a quality website per se. If you have the best of the content and design, webmasters would automatically link to your site.

Blogging is another effective way of building links. There are a lot of free blogging websites where you can write blogs related to your products/services and place anchored links for your website. You can even target high-PR blogs related to your targeted keywords for providing quality comments and leave anchored links to your website. Online forums also are a good place for exchange of knowledge and thoughts with a provision of back links. Regularly participating in forum discussions related to your website content through quality posts makes a firm ground to gain trust of the members and visitors and then by adding links it’s easy to make the visitors follow.

Article submissions are one of the most powerful internet marketing techniques. Here comes the role of a content writer who can write an innovative quality content to distribute over the internet. Popular article submission sites are the right place to submit your articles providing back links which a bulk of interested readers would follow and land up to your website. An easier way than article submission is submitting your site to web directories. You will find a number of free and paid website directories relating to your website niche. However, it’s important that you be careful in submitting your website to any directory. You should check and avoid penalized or banned directories that may, in fact, harm your website ranking. Social networking websites such as MySpace, Facebook, and Twitter also provide a way to do effective link building. Once you find out communities related to your website on these social networks, you can continually provide value-adding information followed by linking.

Link building done adopting the abovementioned methods and a right technique can greatly enhance a website’s SEO. There are unethical link building ways too like link farming that gives an immediate network of thousands of back links. However, leading search engines were smart enough in modifying their search algorithms to make link farms a spam and banning websites participating in them for three years. So, better is to follow the old saying “no pains, no gains” and stick to legitimate link building.

SEO, or search engine optimization, is one of the website marketing methods that aim higher search engine rankings with a view to increase traffics to your website. It’s not all of it, but definitely a significantly important component of Internet marketing.

Web development as a whole is so big a picture that you need different specialists to handle all the technical fields incorporated into it. What Internet marketers or SEO technicians would do web designers would be least bothered about and vice versa. But yes, this all amalgamated well would have a powerful web presence as the end result.

Coming to SEO, your website optimization for getting top rankings in Google and other major search engines will make your website marketing company battle with the others, the other websites to be specific, having your kind of services and products. Here again, the marketing process would be divided into two components, on-site SEO and off-site SEO. On-site SEO will deal with the substance of your website and target higher search engine ranks with techniques, such as keyword optimization, implemented within it, while off-site SEO will adopt techniques to promote your website with other resources available on the web such as directories, blogs, forums, social media networks, and would involve link building.

SEO is often viewed over as rendering long-term ROI that its substitute, Pay-Per-Click, lacks in offering. The SEO results take several months to materialize and involve a campaign wherein the SEO team employs various marketing tactics based on the domain study, competition, target audience, involving comprehensive surveys and analysis. Thus, you need to be patient and realistic in expecting the SEO results. One important thing, therefore, is that your SEO partner needs you to have complete faith in them and is to be given a freehand to work on their methodology. But yes, indulge yourself in learning basics about their methodology to be sure of their approach.

With great SEO, your website no doubt meets the targeted traffic, but with this achieved, marketing is done with its job. The actual sales now will be determined by your quality, product line, level of services, pricing, and many other factors. Thus, it’s unjustifiable if an SEO team is held responsible for not getting the targeted sales even though your site may have got bulks of traffic.

A website optimization method by which you can generate a flow of visitors through social media activity is called Social Media Optimization (SMO) or Social Media Marketing. These accounts for the quick publicity of your brand by letting you enjoy more traffic and spreading your word-of-mouth. This can complement very well the Search Engine Optimization (SEO) for a wholesome internet marketing.

If you have a company site with blogs, it means you know how this feature of your website is engaging your own professionals into writing knowledge stuff related to their work and their perception about the company’s moves. This, in turn, will be commented by outsiders too who will have their word on the blogged content. This part of your website is not allowing it to sleep, is something that is pounding day and night as it is getting stuffed with fresh and updated content from time to time breaking the stagnancy of your site. What is impressive about it is that “inflow” is of specific kind. These are the people who have to do something with your business, those who want to understand your business, your work, have a say about your business or in any activity that your site displays. Don’t you feel this is the kind of crowd you ever wanted! Once you have had enough promotion of yours by publishing stuff for people to blog and opine on forums, the trick is done! Furthermore, using online videos can enhance your social media networking impact highly significantly.

Now we find an interesting association between websites and social media networks such as MySpace, Facebook, or LinkedIn. Your organization’s profile on a giant social media is visited by thousands of people. They are not specifically targeted, unlike the bunch of people following blogs or forums at your own site. This might drive you to think it’s useless. And if you really think so, you have not yet caught on to the power of social networking. Selecting proper social media networks where you will get the community to suit your business type followed by vigorous promotional and participatory activities through regular forums, blog postings and bulk messaging is bound to give you good results. Besides social network marketing is a good recruitment platform too as many job seekers visit your social network profile.

A step ahead, you may go and open your own social networking website for business promotion where your objective can be like “customer relationship management.” This is a relatively new concept but has a tremendous potential to pull relevant audience.

It is beyond one’s comprehension from where and how the links will generate and take a massive form in the social media nexus. It’s smart to be a part of this nexus and take advantage of viral marketing. A social media optimization campaign can help you achieve wider brand awareness and market penetration.

Microsoft’s Silverlight technology is used to develop Rich Internet Applications (RIA). By high caliber of being an RIA, and displaying web pages enthusiastically instead of statically, search engines do not identify Silverlight websites in the same way as traditional text-based pages. Per se, if you are functioning with Silverlight and desire to guarantee that information is recognized and ranked by search engines you should make some adjustments in your page design.

How to rank in search engines if you use Silverlight? Web pages are exceedingly ranked in search engine results because the words on the page match the keywords used to search. The existence of dynamic and non standard elements such as script, style, object, and embed tags in the page - all of which are part of Silverlight poses a challenge for search engine optimization.

Search engines are biased towards identifying text and HTML content on Web pages as a means of worth and evaluating data. At this time, they do not distinguish Silverlight content natively. To make Silverlight content indexable by search engines, you can use advances that search engines are already recognizable with, such as combining the islands of Silverlight content with HTML metadata about that content.

Why SEO is sturdy to optimize Silverlight, is it because of Rich application. Microsoft Silverlight is a transformative technology. Many website owners who’re originally thrilled at the cutting edge presentation shown on their websites are later founded their websites unexpectedly fail to show up in the search engine results pages (SERPs). In those cases, webmaster failed to account for search engine optimization (SEO) when they executed Silverlight. Silverlight apps are packaged with .xap extension. Regrettably, search engines can't easily read Silverlight XAP files. But as of today, you'd be prudent to provide to what the search engines already do very well: read text. This means you require accumulation to text based information like metadata and many to Silverlight objects.

Tips to optimize Silverlight based Rich Web Applications for Search Engines

Here is a few ways for you to guarantee that your web pages shaped with Silverlight are acknowledged and ranked by search engines. If you are scheduling to create a Silverlight application, there are things you can do to guarantee that your application is revealed and returned by search engines.

• Combine HTML with Silverlight content on a page : This advance engages mixing HTML text with Silverlight content in the same page so that it delivers richness in functionality while the native HTML content is still identified by search engines. Consider designing your Silverlight content in such a way that it placed inside, or around, a block of text.

• Put a strong <H1> title in text above the Silverlight application : The words that you apply in your titles, page and section headers, body content, and exchange content play a significant role in how the search engines find and index your content, and also how a user searches your content.

• Use captions under the Silverlight application with an <H2> title tag to integrate your target keywords : Comparable to point #2, if you add H2 captions using the keywords you are targeting, this simply offers more proof to the search engines as to what the page is about and will result in more traffic to the page.

• Incorporate the keyword you are targeting in the Silverlight application name : For example if you are demanding to draw visitors penetrating on the term “web hosting”, name your Silverlight application “webhosting.xap”.

• Use the object tag in its place of embeds tag : This allocates you to provide option nested content if Silverlight is not installed.

• Put understandable text under the Silverlight application using a Silverlight Content Div ID : The Silverlight content div id should include the precise same content in the Silverlight application.