Recent research in the UK reveals that around one-fourth of the population (amounting to over 1.2 billion) is habitually accessing the Internet through mobile devices. This is despite the fact that over 70 per cent of people above the age of 15 still uses a PC to access the Internet.

This may perhaps set the ball rolling for the online industry and internet marketers will need to adjust their future plans. This might involve making mini advertisements suitable for viewing on small screens of mobile gadgets. The launch of the 3G iPhone and its popularity has indeed given a push to the need of developing newer applications and features. Add to this the further news that users of MySpace, the social networking site will be able to watch video on the site from their mobiles as the free service paid for by advertising.

Although it is too early to predict the outcome, internet marketers need to keep an eye over these developments. The changing ways of internet surfing perhaps may change the course of future internet marketing.