The 7 Mobile Metrics that Help Measure the Performance of Mobile Websites
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If estimates are to be believed, the number of people accessing the World Wide Web from their mobile phones is all set to surpass the number of people who access the internet using their desktops. What this means is that mobile traffic is all set to go one up over desktop traffic. This is the reason, it’s imperative that you optimize your mobile website traffic and this is only possible if you utilize mobile metrics.
Let’s take a look at these mobile metrics.
1. People visits
You need to track the number of visits to your websites. It doesn’t matter whether these visitors are using mobile devices, desktops or laptops, or even tablets to access your website; you will need to track all of them. Visits are an all important part of your metrics.
2. Different Visits
In simple terms, you also need to find the number of unique visitors your mobile website was able to attract. Knowing that the same person visited your website once, twice or thrice is all well and good, but you also need to know how many of these visits were by different people. This helps you judge the metrics of your website much better.
3. Page Views
Calculating the website traffic purely on the basis of visits to the site never gives you a clear indication of the website’s performance. What must also be noted are the page views; it is important that you are also able to calculate the number of times your website pages were viewed by the visitors.
4. Pages viewed in Single Visit
Now the metrics; delve a little deeper into the performance of your website and its pages. You now need to find out how many pages were viewed by a particular website visitor on a single visit. If you want to compare, you can evaluate both your mobile website and your desktop website to know the levels of popularity of each site and which scores over the other.
5. Time spent on Website
On any website, whether it’s a mobile website or a desktop website, the equation is very simple. The more time that a visitor spends on the site, the better are the chances for conversions. This means the chances of the visitors buying products from your site or clicking or performing a call-to-action are directly proportional to the time spent on the site. This is the reason why, the time spent by visitors on your mobile website needs to be evaluated.
6. Bounce Rate
Knowledge of time spent on the website is important but so is knowing the timeframe within which the website visitors, exit your site. Why is this important? If the site visitors are turning away from the site soon after they land up on it, you know there is something wrong. You can take immediate steps to correct it.
7. Conversion Rate
This is the most important mobile metric and is also one of the important reasons why you have a website in the first place. You want conversions to happen on your mobile website, what this means is that you want people to register on your site, fill enquiry forms, ask for more information - essentially, you want website visitors to take the next step. So, how many visitors actually took that next step? You need an answer to this question.
As mobile metrics allow you to evaluate the performance of your website as a whole, they enable you take effective steps to improve it. Each metric, if carefully evaluated, offers newer insights into the performance of your mobile website. So, mobile metrics is something that needs early adoption if you want a site that performs to full capacity.