The word 'relevance' includes many facets when it comes to website design. The word can be linked to the purpose of the website and also to its goals. But what is even more important is whether the website design is relevant in today’s times. Is your website relevant enough to meet the challenges of the present? Will it stay relevant in the near future? These questions should be kept in mind while designing a website.
So why’s 'relevance' so important?
Relevance Attracts Visitors
The purpose of a website is to offer information and/or sell products and services. For this to happen, the website design must be able to attract visitors. It must be the kind of design that impresses and expresses at the same time. The focus should be on design that is trendy, in line with the expectations of the target audience and cater to their interests and preferences. A design that looks like a relic is something that needs to be avoided at all costs.
Relevance prompts Call-to-Action
Consider your website as a vehicle of persuasion. It needs to persuade visitors to buy your products and services. Once it attracts visitors, it needs to be able to take the next step – call-to-action. Design relevancy of the website is determined by the influence it can exert on the visitors in terms of showing interest in the products and services on the site. A pertinent web design is one that is able to convert website visitors into customers.
Relevance enhances Shelf Life
Like any product, even your website has a shelf life. But let’s substitute the word shelf life for usability. Your website should not only be useful now, but should also be useful in the near future. You don’t want to be making changes to the website design within a few months of launching your site. That’s not good news for your overhead costs and your overall business prospects.
By making sure that your design will cater to the changing needs of your target audience and keeping in mind the growing needs of your business, you can design a future proofed website.
Quite a number of website owners and even designers forget to put prime focus on ‘relevance’. This means that their website has every chance of becoming redundant. In a world where businesses are always upping the ante, when it comes to competition, it makes sense to ensure that the website doesn’t lose steam in any way or form.
You need a website that is compatible with your purpose and can achieve your objectives. For this, it needs to stay relevant.