There was a time in the not too distant past that new startup had it tough. If they were entering a niche that was populated by the big players, they just weren’t able to compete with the financial might of the bigger businesses, who had entrenched themselves in that particular niche.  Small businesses that were just starting out didn’t have enough avenues that allowed them to build their brand and reach out to prospective customers.

Very soon, they had to down their shutters.

But, all this changed when the World Wide Web started making its presence felt.

WWW evened the odds

What the World Wide Web offered new startups was an inexpensive and scalable foundation for launching their business. But most businesses, the new ones and also the ones that were better established, were slow off the blocks, as the internet too, took its own sweet time to take off. Also, new startups found brand building through the internet an expensive proposition as developers used proprietary software to build websites and even the website domain and hosting did not come cheap.

But things slowly turned for the better.

Over time the use of the internet started becoming very popular and in some parts of the world there was and there continues to be a dramatic spike in internet usage. More importantly, many open source technologies began appearing on the scene, which made website development cheaper, quicker and more efficient; aspects like domain registration and hosting also became more affordable due to increased competition amongst services providers.

All this has meant that businesses today are more than willing to build a web presence that allows them to reach a wider audience. This has also meant that new startups no longer have any reservations about using the web to project their brand, improve their brand visibility and increase brand awareness.

Enter Mobile

Competition is something that is never ending. Businesses need to continuously reinvent their marketing strategies to ensure they are able to capture the attention of their customers. All startups today realize that if they are to compete in markets that are increasingly becoming saturated, they need to explore newer avenues for reaching out to their audience and grabbing an important part of their mindshare.

The latest development that is helping businesses attract customers is a presence on the mobile platform. The world, today, is going through plenty of technological revolutions, and one amongst the many, is the mobile revolution. The number of mobile users is increasing day-by day and just about everybody today uses a mobile device. So, it makes sense for businesses to have a presence on mobile devices. Again, the objective is the same – promote business growth.

Mobile Presence

In a very short span of time, more and more businesses are getting a mobile footprint. This birth of a business’s mobile presence is prompted by the development of cutting edge mobile OS and growing usage of high end mobile devices. Mobile operating systems like the iOS, Android etc. are enabling developers to create unique, highly engaging and extremely interactive solutions that make a definitive impression on users.  Also, the latest technologies are helping developers build mobile websites that do the job that internet websites did, the only difference being that they operate on the mobile platform.

An important reason why a mobile presence is of significance is the fact that an increasing number of mobile users are accessing the internet through their mobile phones. Also, if future projections are to be believed, there is a good chance that the number of users accessing the internet through their mobile phones will be more than those accessing the internet through their desktops.

This means, businesses, especially new startups, cannot ignore mobile users as they form an integral part of their target market. What’s more, getting a mobile presence is not an expensive proposition and it offers the very best returns on investment. If startups want an equal playing field, they need to have a mobile presence. It’s a technologically astute, unique and engaging way of creating the necessary impact on the minds of target customers.

The perfect combination

In the cut throat world of business, you need to be able to choose the right tool, methodologies, and strategies to encourage the growth of your business. This is why it’s of paramount importance that, new startups combine the power of both, a web and mobile presence, to boost their prospects. After all, an internet and mobile presence is well within the budget of most businesses and it makes perfect sense to leverage their potential to the maximum.

There is absolutely no doubt that a web and mobile presence is an unbeatable choice for startups who want to make an impression on their target audience quickly and effectively. So, startups have to stop regarding a combination of web and mobile presences as a luxury and start looking at it as a necessity.