2Sense - Los Angeles is a new lifestyle blog that presents its content with an editorial style that is unique and full of flair. The overriding theme is “early ‘50s Southern California,” and the website and logo designs feature many exhaustively researched references to that place and time.
The client wanted the main concept of the website layout to be that of a desk. They also wanted it to appear as realistic as possible. These two requirements produced some unique challenges, mainly having to do with the problem of how to create (the illusion of) a 3-dimensional space primarily intended to display 2-dimensional content. Additionally, we had to reconcile the linear nature of HTML content with the desire to create a layout that didn’t appear too rigid.