Google biggest revenue fetcher, its ads which were displayed on the right hand edge has now been replaced to the left hand side. May be the move has been made to provide better visibility to the ads and therefore, get more clicks. The plan seems to be working as it has definitely made the ads more visible.

The ads now seem like they are sorted together with the organic results, whereas before they were deviated off to the side which was a legacy of the early days of Google when the purity of organic results was protected as much as possible from being tarnished by dirty ads. In fact, the ads take center stage on the screen with a thin line down the middle forming the slimmest barrier separating them from the natural results. Probably, this change in design has something to do with the popularity of wider screens. But the line and central placement of the ads also conveniently draw the eye.

However, a Google spokesperson confirms that it is always “experimenting with new visual representations” and that it “shifted the ads to the left on the page as a way to help users find what they are looking for on the Internet.”