San Jose, California – May 1, 2010 – Lots of buzz can be heard in the form of rumored Google TV for more than two months now, and it appears that it may be able to bring an official unveiling of Google TV. The Wall Street Journal reported that the Google is planning to debut its web-meets-television software to approximately 3,000 developers at the Google I/O conference, which runs May 19-20 in San Francisco.

Google TV is an Android based technology designed to convey Internet-style content such as web search, apps, and video entertainment, to the bigger screen in your living room. Google TV software could come implanted in a new age bracket of Internet-ready TVs, game consoles, set-top boxes, and Blue-ray players. Or it could bomb miserably like Google Wave and other Google science projects.

Assuming it does succeed, Google TV could very well accelerate the transformation of your big-screen HDTV into a giant web terminal, perhaps with smart phone-style applications that pull in cloud based content to execute a numberless of tasks. For Google, the potential upside is simple, more eyeballs to view its Web-based ads, which provide nearly the entire search giant's ever-growing revenues. For you the consumer, Google TV, as well as up-and-coming Internet streaming services from Netflix, VUDU, Apple, and others, might offer a reasonable substitute to the traditional cable/satellite package.

Google is reportedly associating with fellow tech leaders Intel, Sony, and Logitech in its TV proposal. A probable first-gen consumer product is Google TV-branded set-top box powered by Intel's Atom processor. The device would run the Android OS and use a Logitech-built remote. Given the web application sloping nature of the proposal, a touch screen or physical keyboard would be incorporated. As for Sony, it might include Google TV software to its lineup of Internet equipped TVs, as well as set-top box, the Journal reports.

What's chiefly motivating about the Internet-to-TV function is that it's unexplored territory. No one's sure how it'll develop. Consumers are still learning about Internet streaming and the technology is widespread with glitches, particularly when Wi-Fi is involved. Google TV could help drive end-user adoption, in particular if there's some sort of cost savings or other advantage associated with Web-to-TV integration. Will Google TV change television as we know it?