August 06, 2010 - Wave, a Google’s product that was introduced with the company’s high expectation to transform the world of online communication, is now getting dropped by it.

Launched just a year ago, the failure of Wave is much blamed to its falling short of creating a popularity appeal and suffering a poor take-up by users.

The product combined e-mail, instant messaging, and features that allowed people to collaborate on documents in real time. A tool that was a creation of Jens and Lars Rasmussen, also the brains behind Google Maps, and was much acclaimed by the pundits as “ingenious” had to be given up against non willingness of people to join and use the platform.

"Without other people adopting Wave, it will never take off," is what Lars Rasmussen had admitted to BBC News last year.

"I have been accused of being pathologically optimistic about it, but I can't see why people wouldn't want it."

Speaking in a technology conference in Lake Tahoe, California, Google’s Chief Executive Eric Schmidt expressed that it was hard to say why Wave did not strike a chord with a majority of users.

"Our policy is we try things. Remember we celebrate our failure. This is a company where it is okay to try something that is very hard and not have it be successful."

Looking at the complaints of many of those who tried Wave, the main reason that comes out for Wave to not catch the mainstream popularity was that it was too hard to use or people failed to understand why they would use it.

Mr Schmidt has struck a positive note commenting on this unpleasant destiny of Wave by saying that Google will take what it has learned and apply it to something new. However, on what products the technology will be used could not be extracted.