Empowerment of knowledge by strategic team efforts.

Industry News

Jan
13
2009

SEO Site Structure 101, Part 2

In SEO Site Structure 101, Part 1, we began discussing the basics of search engine friendly design. In this installment, we'll continue our discussion. But before I move on, I'd like to highlight the importance of Information Architecture or User Experience Design. This is a whole discipline in and of...

Jan
13
2009

Search Ad Quality Score 101, Part 1

Happy New Year! Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns. This will help you save money on your bid and increase your rank position. A good goal, huh?

It's been about two years since Google and Yahoo implemented their quality score algorithms....