Selected Case Studies


Tie Society
Web Application  |  Website Design

About Tie Society

Tie Society offers its subscribers unlimited access to purchase an exclusive collection of high-quality men’s ties and accessories. PLAVEB developed a site that reflects Tie Society’s service and products: modern, upscale, and elegant.

  • Dark and elegant aesthetic
  • Modular, grid-based design
  • Minimal color highlights photography
  • Interface animations help user experience

The Challenge

On the front end, the site had to function as a showcase for Tie Society’s service and products. On the back end, this showcase had to be backed by a powerful product and user management system. However, the process of browsing and searching for products had to be as simple and intuitive as possible.

The Solution

The Tie Society site’s design is built on a flexible grid system, resulting in a clean and modular design. The homepage serves as the storefront, luring the visitor in. Once inside, the customer browses rows of products that he can “pick up” by way of a product detail module that pops up within the product listing page. This feature streamlines the shopping process and achieves the client’s primary goal of emulating the real-life experience of browsing products in a physical store.

 
 
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